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2021 New Mover Trends Report

Download the free 2021 New Mover Trends Report from Porch and V12 and explore the state of today’s new movers and uncover valuable opportunities to reach a lucrative audience of consumers who are actively spending.

Download the free report now

Packed with insights about modern movers and their purchasing habits

Profile of Today's Mover

Life events are triggering moves. 64% of those surveyed had experienced a life event before moving, such as new employment, graduation, marriage, or becoming a parent.

How Today's Mover Spends

The top items new movers purchase/anticipate they will purchase within the first 12 months of moving are furniture/home decor (47%), a TV (45%) and appliances (40%).

How Today's Mover Feels

Around 7 in 10 new movers who have moved in the past 12 months, say the process of moving (e.g., packing, buying a home, selling a home) was more stressful than they imagined (72%).

Learn why this data is so valuable and how to put it to use

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Understand why marketers need to implement omnichannel marketing strategies to engage movers across the entire decision process.

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Discover the importance of having a strong digital presence to engage movers early in the research process.

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Learn how to use marketing data like insights into life events and purchase intent to reach movers with personalized messaging.