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Drive Growth with V12's Full Service Customer Acquisition Solutions for the Automotive Aftermarket

Accelerate Your Customer Acquisition

The global automotive aftermarket industry is expected to reach $722.8 billion by 2020. Today’s consumers are keeping their vehicles longer and are more aware of the importance of preventative maintenance and scheduled servicing to maximize the lifetime value of their vehicles.

V12’s comprehensive acquisition packages leverage industry-leading data, in-market shopping indicators, state-of-the-art analytics and machine learning capabilities, and end-to-end omnichannel campaigns and programs to drive superior results.

  • Reach consumers in-market for parts and service
  • Drive rich customer experiences
  • Deliver personalized journey management
  • Increase customer acquisition
  • Easy to use bundled program for today’s busy marketer
  • Programs executed across channels including direct mail, email, social (Facebook) and digital display
  • Analytics and optimization
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Power Your Results with V12’s Best-in-Class Automotive Aftermarket Intender Database

Developed over a three-year time span, V12 is proud to launch the industry’s largest and most inclusive database of in-market automotive aftermarket consumers.

Using hundreds of sources of offline and online data, best-in-class technology and analytics, and proprietary data methodology, we can connect you with consumers in the market for aftermarket parts and services based on browsing behavior and store shopping activity.

  • 5.6 million monthly searches for automotive parts and services. Reach  consumers who are actively browsing online for products you sell. We provide massive visibility into behavioral data and searches occurring on over 90% of internet-connected devices every month.  
  • 1.5 million people shopping at service and repair centers monthly. With V12’s mobile location intelligence solution, you can reach shoppers who have recently visited your store or a competitor’s location. Each lead includes name and address and is often enhanced with vehicle, demographic, lifestyle and contact data.
  • 2.7 million new movers. Market based on lifestyle changes and trigger data such as new movers, new children and economic changes.  For example, hundreds of auto retailers and repair shops nationwide generate an average monthly response rate of 12% using new mover marketing programs.  V12 provides  industry leading mover solutions spanning the entire move cycle to make sure you don’t miss a single opportunity.
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Integrated Programs to Drive Results

Our CDP Platform Integrates 1st & 3rd Party Data to Know Your Customers, Develop Actionable Insights and Deploy Unified Customer Journeys and Campaigns.

Introducing V12 Velocity for Automotive Aftermarket, an integrated Customer Data Platform (CDP) solution to drive omnichannel marketing programs across channels including direct mail, email, social (Facebook) and digital display.  

You can now acquire in-market parts and services shoppers in a matter of weeks with our quick-start acquisition program or choose to access our full Customer Data Platform for end-to-end marketing program execution.

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All-In-One CDP Solution

  • Full platform access
  • Data hygiene
  • Name & address standardization
  • Acquisition data
  • Automotive Aftermarket Intender Database
  • Automated email deployments via journey orchestration
  • Multi channel integration (SMS, Direct Mail, Ecommerce)
  • Implementation
  • Marketing creatives and execution including email, direct mail, Facebook and display
  • Marketing partner consultancy to ensure your effectiveness

Quick Start Acquisition Program

  • Quick start module, up and running in less than 2 weeks
  • Your customer data used for suppression & profiling purposes
  • Web behavior capture for ecommerce sites
  • Acquisition data
  • Automotive Aftermarket Intender Database
  • Automated email deployments via journey orchestration
  • Implementation
  • Marketing creatives and execution including email, direct mail, Facebook and display
  • In-depth reporting and dashboards

High Quality Omnichannel Campaigns Delivered Across Channels

Target in-market shoppers across channels using V12’s omnichannel campaign programs. Choose from our pre-built creative templates or provide your own creative to reach consumers across email, postal, social and digital.

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Drive Superior Performance with V12’s Robust Data and Audience Solutions

  • Acquire New Customers with V12’s Industry-Leading VIN Database, Available with Zero Marketing Restrictions

    Identify new customers with our comprehensive VIN data solution. We offer 186+MM VINS tied to owners. Choose from numerous selects including detailed Make/Model/Year for each VIN plus details on engine size, trim, and more.  Use our VIN database with zero marketing restrictions.

  • Acquire Customers with V12’s Full-Service Customer Acquisition Solutions for Facebook Advertising

    V12 AudienceLink is a full-service Facebook advertising solution to meet the needs of businesses of all sizes. From audience and creative development, campaign management and performance reporting, our all-in-one services ensure superior results, every time.