The global automotive aftermarket industry is expected to reach $722.8 billion by 2020. Today’s consumers are keeping their vehicles longer and are more aware of the importance of preventative maintenance and scheduled servicing to maximize the lifetime value of their vehicles.
V12’s comprehensive acquisition packages leverage industry-leading data, in-market shopping indicators, state-of-the-art analytics and machine learning capabilities, and end-to-end omnichannel campaigns and programs to drive superior results.
Developed over a three-year time span, V12 is proud to launch the industry’s largest and most inclusive database of in-market automotive aftermarket consumers.
Using hundreds of sources of offline and online data, best-in-class technology and analytics, and proprietary data methodology, we can connect you with consumers in the market for aftermarket parts and services based on browsing behavior and store shopping activity.
Introducing V12 Velocity for Automotive Aftermarket, an integrated Customer Data Platform (CDP) solution to drive omnichannel marketing programs across channels including direct mail, email, social (Facebook) and digital display.
You can now acquire in-market parts and services shoppers in a matter of weeks with our quick-start acquisition program or choose to access our full Customer Data Platform for end-to-end marketing program execution.
All-In-One CDP Solution
Quick Start Acquisition Program
Target in-market shoppers across channels using V12’s omnichannel campaign programs. Choose from our pre-built creative templates or provide your own creative to reach consumers across email, postal, social and digital.
Identify new customers with our comprehensive VIN data solution. We offer 186+MM VINS tied to owners. Choose from numerous selects including detailed Make/Model/Year for each VIN plus details on engine size, trim, and more. Use our VIN database with zero marketing restrictions.
V12 AudienceLink is a full-service Facebook advertising solution to meet the needs of businesses of all sizes. From audience and creative development, campaign management and performance reporting, our all-in-one services ensure superior results, every time.