Increase Customer Value and Optimize Marketing Spend with V12’s Analytics Solutions

A robust suite of analytics tools and processes to help you grow

The volume, velocity, and variety of today’s data is challenging organizations to find new ways to adapt to customers and prospects moving in real time, and to grow and innovate in the face of increasingly sophisticated competition.

predictive analytics

V12 marries our market leading data products and technologies with a robust suite of analytic tools and processes to extract meaningful data insights to increase customer value and optimize marketing spend.

Powerfully Combining First and Third Party Data in The Cloud

V12 leverages our rich heritage in blending 1st party data with our industry-leading 3rd party products to seek patterns and trends in historical data, provide greater insight into which factors have the most influence on outcomes, and what is likely to occur based on current and past interactions and patterns.

The V12 Data Cloud provides a powerful platform to seamlessly integrate the insights generated at the intersection of multiple data types and to deploy campaigns and experiences in real time. With intuitive capabilities, the V12 Data Cloud quickly unifies data across the customer journey to help organizations identify, manage and grow customer lifetime value by understanding behavior, delivering actionable insights and increasing sales.

Analytics That Power Data Performance

Each of our data products has a host of analytic processes built in, all intended to drive outcomes for our clients.

Our market models, response models, and real time validation and optimization all add up to better data and better performance in market. This analytics-enriched approach enhances each of our products before being integrated into our clients’ marketing systems.

Custom Analytics Services

Combining our consultative approach with extensive data products expertise, V12 works with our clients to identify the insights that matter to understand their customers and anticipate their needs. We help organizations:

  • Engage with customers through the right channel, with the right message, at the right time.
  • Develop a comprehensive understanding of your customers for right time journey based campaigning.
  • Predict which customers are at risk of churning and why, and take actions to retain them.
  • Maximize customer lifetime value through personalized up-sell and cross-sell offers.

By combining data insights, business consulting, and analytics, our approach ensures that the solutions we provide are aligned with client strategies to generate the outcomes that will truly make a difference. As a result, we produce superior client revenue growth, market share, profitability, and customer loyalty.