Power Your Conquest Campaigns with New Automotive Purchase Intender Audiences

Power your conquest campaign performance with V12’s high-performing automotive purchase-intender audiences.

Using V12’s automotive purchase intender audiences, you can now target and acquire consumers actively shopping for a vehicle or service at 4x the sales conversion rate of other automotive lead data.

Powered by V12’s industry-leading purchase intender solution, V12 Signals^TM, these audiences include consumers who are expressing active vehicle buying indicators based on auto dealership visits within the previous 24-28 hours. These audiences have been scaled across the full US population by applying machine learning techniques across our 200+ million consumer database.

Audience Segments Include:

• AUTO PURCHASE INTENDER:
  Households that are currently in the market to buy a vehicle in the next 6 months. These are qualified, intent-to-purchase consumers who have recently visited an auto dealer lot.

• AUTO AFTER-MARKET PURCHASE INTENDER:
  Households that are currently in the market to buy after-market auto parts such as tires, cleaning supplies, motor oil, seat covers, tires, GPS vehicle devices, and more.

• AUTO SERVICE BUYER:
  Households that are likely to bring their vehicle to a dealership for routine maintenance such as tune-ups, oil changes, tire rotation, and other preventative maintenance services.

• FULL RANGE BRANDS BUYER:
  Households that have a high propensity to shop for, and purchase, a full-range vehicle. Auto makes these households shop for are Honda, Jeep, Mazda, Ford, Toyota, Volkswagon, and other similar vehicle makes.

• LUXURY BRANDS BUYER:
  Households that have a high propensity to shop for, and purchase, a luxury vehicle. Auto makes these households shop for are Acura, Jaguar, Volvo, Saab, Porshe, Infinit, BMW, and other similar vehicle makes.

• ECONOMY BRANDS BUYER:
  Households that have a high propensity to shop for, and purchase, a economy vehicle. Auto makes these households shop for are Hyundai, Kia, Smart Cars, Mini, Scion, Isuzu, and other similar vehicle makes.

V12’s inferred automotive audiences can be accessed through all major Demand Side Platforms (DSPs) including Oracle’s Data Cloud, Nielsen Marketing Cloud, Exelate, LiveRamp’s Data Store, Lotame, Google, MediaMath, The Trade Desk, Turn, and more.