Powered by our industry-leading purchase intender solution, V12 SignalsTM, these audiences include consumers who are expressing active vehicle buying indicators based on auto dealership visits within the previous 24-28 hours. These audiences have been scaled across the full US population by applying machine learning techniques across our 200+ million consumer database.
V12’s inferred automotive audiences can be accessed through all major Demand Side Platforms (DSPs) including Oracle’s Data Cloud, Nielsen Marketing Cloud, Exelate, LiveRamp’s Data Store, Lotame, Google, MediaMath, The Trade Desk, Turn, and more.
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