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Convert More Vehicle Shoppers with V12’s Demand-Driving Marketing Programs

Convert in-market vehicle shoppers with data you won’t find anywhere else

Our program uses three key components to skyrocket your sales: in-market data to target and convert active automobile shoppers, robust demand-driving marketing programs, and marketing dashboards to measure your results.

Package A

$15.00

PER CAR IN INVENTORY PER MONTH

5 emails per month, per contact

One direct mail piece sent to your top 1,000 customers (Increase quantity for $1.00 per piece)

20,000 customer base

Package B

$23.00

PER CAR IN INVENTORY PER MONTH

5 emails per month, per contact

One direct mail piece sent to your top 1,000 customers (Increase quantity for $1.00 per piece)

20,000 customer base

Minimum of 3 display/social ads per month, per contact

Add-on Option

+$5.00

PER CAR IN INVENTORY PER MONTH

Service Campaigns: Target specific vehicle makes and send service-related offerings to drive customers to your service center

Auto Loan Seekers: Target buyers specifically searching for “bad credit car loans” or similar online

1. In-Market Data You Won’t Find Anywhere Else

Developed over a three-year time span, V12 is proud to launch the industry’s largest
and most inclusive database of in-market automotive consumers.

  • Reach in-market car shoppers who have recently visited your lot or a competitive location. 
  • Select locations by zip code radius.
  • Reach new movers – hundreds of auto retailers and repair shops nationwide generate an average monthly response rate of 12% using new mover marketing programs.
  • Reach prospects by the make, model or mileage of their current vehicle. 
  • Acquire in-market shoppers who are 4.2x more likely to purchase a vehicle within a 90-day timeframe. 
dealership map data

2. High Quality Omnichannel Campaigns

Target in-market shoppers across channels using V12’s omnichannel campaign programs. Choose from our pre-built creative templates or provide your own creative to reach consumers across email, postal, social and digital.

We offer a range of program templates to fit your needs based on holiday promotions, time of year, new movers and more.

Email Campaigns

Launch in 2 days

email ad

Direct Mail

In your prospects’ hands in 14 days

direct mailers

Digital Campaigns

Launch in 7 days

3. Dashboards to Measure Your Program’s Result

  • Digital open/clicks and conversion
  • Conversion rates for program
  • Total population identified, contacted, engaged, and purchased
  • Increase in unit sales
  • Total revenue impact
Marketing Dashboard

Why V12?

  • 1.7 million in-market monthly shoppers
  • 186+ million VINS
  • 2.7 million new movers
  • Active shoppers 4.2x more likely to purchase