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NAVIGATE TO SUCCESS with Proprietary Data that Predicts Purchase

ACCELERATE YOUR ROI with V12's Campaigns and Optimization

With the V12 Revenue Engine, you can identify and convert in-market vehicle shoppers with data you won’t find anywhere else

Our program uses three key components to skyrocket your sales: in-market data to target and convert active automobile shoppers, robust demand-driving marketing programs, and marketing dashboards to measure your results.

1. NAVIGATE TO SUCCESS: Identify New Revenue Opportunities and Convert In-Market Vehicle Shoppers

Developed over a three-year time span, V12 is proud to launch the industry’s largest
and most inclusive database of in-market automotive consumers.

  • Reach in-market car shoppers who have recently visited your lot or a competitive location.
  • Select locations by zip code radius.
  • Reach new movers – hundreds of auto retailers and repair shops nationwide generate an average monthly response rate of 12% using new mover marketing programs.
  • Reach prospects by the make, model or mileage of their current vehicle.
  • Acquire in-market shoppers who are 4.2x more likely to purchase a vehicle within a 90-day timeframe.
dealership map data

2. ACCELERATE ROI with High Quality Omnichannel Campaigns

Target in-market shoppers across channels using V12’s omnichannel campaign programs. Choose from our pre-built creative templates or provide your own creative to reach consumers across email, postal, social and digital.

We offer a range of program templates to fit your needs based on holiday promotions, time of year, new movers and more.

Email Campaigns

Launch in 2 days

automotive email example

Direct Mail

In your prospects’ hands in 14 days

automotive direct mailers

Digital Campaigns

Launch in 7 days

automotive digital ad example

3. ACCELERATE ACTIONABLE INSIGHTS with Dashboards to Measure Your Program’s Result

  • Digital open/clicks and conversion
  • Conversion rates for program
  • Total population identified, contacted, engaged, and purchased
  • Increase in unit sales
  • Total revenue impact
Marketing Dashboard

Why V12?

  • 1.7 million in-market monthly shoppers
  • 186+ million VINS
  • 2.7 million new movers
  • Active shoppers 4.2x more likely to purchase