V12 is trusted by some of the industry’s leading automotive brands to drive their customer acquisition, retention and loyalty strategies. Specifically developed for automotive brands, our comprehensive acquisition packages leverage industry-leading data, in-market shopping indicators, state-of-the-art analytics, machine learning capabilities and end-to-end omnichannel campaigns and programs to drive superior results.
Developed over a three-year time span, V12 is proud to launch the industry’s largest and most inclusive database of in-market automotive consumers.
Using hundreds of sources of offline and online data, best-in-class technology and analytics, and proprietary data methodology, we can connect you with consumers in the market for a vehicle based on shopping activity at dealer locations.
Introducing V12 Velocity for Automotive, an integrated Customer Data Platform (CDP) solution to drive omnichannel marketing programs across channels including direct mail, email, social (Facebook) and digital display.
You can now acquire in-market car shoppers in a matter of weeks with our quick-start acquisition program or choose to access our full Customer Data Platform for end-to-end marketing program execution.
Target in-market shoppers across channels using V12’s omnichannel campaign programs. Choose from our pre-built creative templates or provide your own creative to reach consumers across email, postal, social and digital.
V12 possesses the largest and most accurate data in the automotive marketing industry to help you pinpoint your ideal audience when the moment is right. With information on over 215+ million consumers, 186+ million VINs, demographics, and online consumer IDs, our auto data provides the insights you need for the right consumer connections. VIN data is available for all 50 states, including privacy states and our file is 100% populated with Make, Model and Year as derived directly from VINs.
Our Auto In-Market Model identifies consumers 4.2 times more likely to purchase a vehicle within a 90 -day timeframe. The model is highly predictive, using Signals in-market behavior indicators versus historical data. Using machine-learning processes, the model is continually ingesting a feed of in-market behavioral data to deliver predictions and recalibrate based on market changes.
V12 AudienceLink is a full-service Facebook advertising solution to meet the needs of businesses of all sizes. From audience and creative development, campaign management and performance reporting, our all-in-one services ensure superior results, every time.