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Reach In-Market Car Shoppers with V12's End-to-End Customer Acquisition Solutions

Accelerate Your Customer Acquisition

V12 is trusted by some of the industry’s leading automotive brands to drive their customer acquisition, retention and loyalty strategies. Specifically developed for automotive brands, our comprehensive acquisition packages leverage industry-leading data, in-market shopping indicators, state-of-the-art analytics, machine learning capabilities and end-to-end omnichannel campaigns and programs to drive superior results.

  • Drive rich customer experiences
  • Deliver personalized journey management
  • Increase customer acquisition
  • Easy to use bundled program for today’s busy marketer
  • Programs executed across channels including direct mail, email, social (Facebook) and digital display
  • Analytics and optimization
V12 Signals for auto logo

Power Your Results with V12’s Best-in-Class Automotive Intender Database

Developed over a three-year time span, V12 is proud to launch the industry’s largest and most inclusive database of in-market automotive consumers.

Using hundreds of sources of offline and online data, best-in-class technology and analytics, and proprietary data methodology, we can connect you with consumers in the market for a vehicle based on shopping activity at dealer locations.

  • Reach 1.7 million monthly car shoppers who have recently visited your lot or a competitive location. Each lead includes name and address and is often enhanced with additional demographic, vehicle, and contact data.
  • Clients experience up to 3x engagement rates and 19% sales conversions rates of other lead data.
V12 Velocity for Automotive logo

Integrated Programs to Drive Results

Our CDP Platform Integrates 1st & 3rd Party Data to Know Your Customers, Develop Actionable Insights and Deploy Unified Customer Journeys and Campaigns.

Introducing V12 Velocity for Automotive, an integrated Customer Data Platform (CDP) solution to drive omnichannel marketing programs across channels including direct mail, email, social (Facebook) and digital display.  

You can now acquire in-market car shoppers in a matter of weeks with our quick-start acquisition program or choose to access our full Customer Data Platform for end-to-end marketing program execution.

Customer Data Platform flowchart

Two Ways to Drive ROI Today

All-In-One CDP Solution

  • Full platform access
  • Data hygiene
  • Name & address standardization
  • Acquisition data
  • Automotive Intender Database
  • Automated email deployments via journey orchestration
  • Multi channel integration (SMS, Direct Mail, Ecommerce)
  • Implementation
  • Marketing creatives and execution including email, direct mail, Facebook and display
  • Marketing partner consultancy to ensure your effectiveness

Quick Start Acquisition Program

  • Quick start module, up and running in less than 2 weeks
  • Your customer data used for suppression & profiling purposes
  • Web behavior capture for ecommerce sites
  • Acquisition data
  • Automotive Intender Database
  • Automated email deployments via journey orchestration
  • Implementation
  • Marketing creatives and execution including email, direct mail, Facebook and display
  • In-depth reporting and dashboards

High Quality Omnichannel Campaigns Delivered Across Channels

Target in-market shoppers across channels using V12’s omnichannel campaign programs. Choose from our pre-built creative templates or provide your own creative to reach consumers across email, postal, social and digital.

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Drive Superior Performance with V12’s Robust Data and Audience Solutions

  • Acquire New Customers with V12’s Industry-Leading VIN Database, Available with Zero Marketing Restrictions

    V12 possesses the largest and most accurate data in the automotive marketing industry to help you pinpoint your ideal audience when the moment is right. With information on over 215+ million consumers, 186+ million VINs, demographics, and online consumer IDs, our auto data provides the insights you need for the right consumer connections. VIN data is available for all 50 states, including privacy states and our file is 100% populated with Make, Model and Year as derived directly from VINs.

  • Acquire In-Market Shoppers Who are 4.2x More Likely to Purchase a Vehicle

    Our Auto In-Market Model identifies consumers 4.2 times more likely to purchase a vehicle within a 90 -day timeframe. The model is highly predictive, using Signals in-market behavior indicators versus historical data. Using machine-learning processes, the model is continually ingesting a feed of in-market behavioral data to deliver predictions and recalibrate based on market changes.

  • Acquire Customers with V12’s End-To-End Customer Acquisition Solutions for Facebook Advertising

    V12 AudienceLink is a full-service Facebook advertising solution to meet the needs of businesses of all sizes. From audience and creative development, campaign management and performance reporting, our all-in-one services ensure superior results, every time.