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August 31, 2018
Customer Data Platform
How Will IPG’s Purchase of Acxiom Affect Marketers? by Anders Ekman, President of V12 In a move to help clients more effectively target their ads and messaging, advertising holding company Interpublic Group (IPG) recently bought Acxiom Marketing Solutions for a price tag of $2.3 billion. The acquisition of Acxiom, which supplies data on 2.2 billion...
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