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How Will IPG’s Purchase of Acxiom Affect Marketers? by Anders Ekman, President of V12 In a move to help clients more effectively target their ads and messaging, advertising holding company Interpublic Group (IPG) recently bought Acxiom Marketing Solutions for a price tag of $2.3 billion. The acquisition of Acxiom, which supplies data on 2.2 billion...
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Designing successful email marketing campaigns is dependent upon having a clear understanding of marketing goals, whether they are for prospecting or CRM initiatives. This helps to determine “who” to target and with “what” to offer.
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Retail Report: What’s Your Mobile Achievement Grade? Most Retailers Are Failing to Deliver Just when we thought we had our mobile strategies figured out, new technologies, more apps, and changing shopping behaviors change the game yet again. Your websites and emails are probably now mobile optimized and you may have a mobile app in place,...
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Why Your Dealership Should be Targeting Shoppers with Digital Advertising The US Automotive industry is spending big on paid digital media. eMarketer forecasts that spend will hit $9.94 billion this year and will climb to $14.14 billion by 2020, for a compound annual growth rate (CAGR) of 13.7% from 2015 to 2020. This is second...
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More email is read on Mobile than on desktop email clients. Stats say 55% of email is now opened on a mobile device. (Litmus “Email Analytics”, March 2016). Savvy marketers know they need to ensure that their email marketing is mobile friendly.   
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shopping for car
According to Autotrader’s recent Car Buyer of the Future study, only 17 out of 4,002 people prefer the current car-buying process. And the rest? They want some major changes. For those dealers who take the time to appeal to today’s auto consumers, the wins will quickly add up.
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Retail Consumer Statistics 2018
E-commerce has gone mainstream and the lines between digital and offline channels are blurring. Consumers browse online, use their mobile devices to price check in store, and purchase through whichever channel happens to be available at the time. This is clearly the age of the consumer, which is nothing new for those working in retail....
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Digital Advertising Car
Mobile is hot across all industries. Consumers use their mobile devices throughout the purchase journey for research, comparison shopping, contacting brands though social media, and calling customer service departments for more information. This holds true for the automotive industry with 48% of all searches for car dealers coming from mobile devices (which makes dealership mobile...
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Dealership Marketing
The recent Social Media Trends study by Digital Air Strike revealed that car shoppers, for the third consecutive year in a row, ranked social networks as more important than a dealer’s website when choosing which dealership to visit. The study, which was based on research findings from 2,000 car buyers and 2,000 service customers, found...
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