Larisa Bedgood
cookie demise
For over a decade, cookies have been used to track users and facilitate ad campaigns. In the not-so-distant future, changes imposed by browsers will stop cookies from tracking and identifying users for ad campaigns. But, with the majority of marketers relying on cookies, how can the effectiveness of ad campaigns continue when they’re gone?...
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Marketing Data Success
Updated for 2021 Data is the cornerstone of any successful marketing strategy. Data tells us about our customers and prospects, how to personalize the customer experience, which channels they prefer, and informs every touchpoint along the customer journey. Despite the importance of utilizing high quality data to fuel new revenue streams and ROI, marketers...
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Email, like every marketing channel, has undergone major transformations over the years. Yet for those companies who are keeping up with the email revolution, email marketing brings in a hefty ROI. According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), an increase of 3 percent from last...
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how the pandemic has changed consumer behavior
It’s been over a year since the pandemic shut down stores, social gatherings, schools, routines and more. We’ve adjusted to a new way of thinking, living and shopping and many of these consumer behaviors are likely to be permanent.   In this webinar, we discuss the changed landscape and how brands can adapt their strategies...
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Digital Consumer
We are a society of plugged-in and digitally-connected consumers and the pandemic only raised our expectations of having cohesive, digital experiences with brands.  Consumers who have traditionally chosen brick-and-mortar outlets are now shopping online. Conscientious shopping and choosing brands for ethical reasons is becoming more prevalent.  And marketing channel usage is as important as...
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Email Marketing
Email Marketing Benchmarks, Trends and Statistics – Updated for 2021 Last year, the pandemic touched nearly every facet of our lives.  As consumers, the way we engaged, researched and bought from brands completely changed. And for brands, customer engagement channels underwent rapid digital transformation in order to meet consumer needs.  As brands concentrated on digital...
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v12 ranks number 1 in car ownership data by truthset
The rate of car ownership in the U.S. continues to trend up for more than a decade now.  There are 276 million vehicles registered in the U.S. according to Statista.  Additionally, Bankrate reported that California, Texas, and Florida have the most vehicle registrations, due to their size and population. Americans also drive an average...
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the data driven advantage of first and third party data
Marketing today is all about being data-driven – using data to understand consumers, provide better experiences and personalize offers along the journey. There are many different types of data and classifications of data such as third-party data that can be purchased and data that is inherent to every organization – the first-party data every...
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marketing trends
50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021) As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? Below is a list of 50 incredible marketing statistics that every marketer should know. Email...
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homeowners most wanted
This article originally appeared on Intricate bathroom tile, a bold statement door, exposed shelving in the kitchen, a fully furnished patio. If asked, could you tell which design choices are more likely to help sell your home and which could keep buyers at bay? Just because you’ve seen something trending on Pinterest—or even on a...
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