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Larisa Bedgood
Email Marketing
Email Reactivation – Strategies to Win Back Dormant Customers As part of any good email strategy, customer acquisition, retention and reactivation are all components of a solid email plan. Acquiring new customers will always be a goal but focusing on retention is key. 65% of a company’s business comes from existing customers A 5% increase...
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State of Digital Marketing – Priorities, Challenges, Trends and More In today’s connected, always-on world, over 4.33 billion people are now active internet users, which is about 56% of the global population.  And this number only continues to grow.  Interacting with friends, family and brands through social, mobile and digital channels is very much the...
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automotive marketing ebook
Free eBook: Automotive Marketing Tactics and Strategies to Boost Growth Discover ways automotive brands and dealerships are adapting to rising consumer demands for seamless omnichannel experiences and personalized communications Trends and statistics on how consumers shop for cars including offline and online channels How data is fueling the automotive industry An overview of marketing challenges...
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50% of Marketers are Hampered by Siloed Data Understanding who your customers and prospects are is one of the most critical factors to retaining and acquiring customers.  Consumers today want to be understood across channels and receive the same personalized experience wherever and whenever they decide to interact with a brand.  However, marketers are challenged...
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holiday retail marketing
Holiday Shopping Retail Predictions 2019 Forecasts point to a bright holiday shopping season this year with estimates that holiday retail sales will increase 4.5 – 5%. Ecommerce holiday sales are expected to grow 14-18% over 2018.  This is according to Deloitte’s 34th annual holiday retail survey findings. Consumers plan to spend $1,496 per household this...
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Email Marketing Stats and Trends While not new or perhaps very exciting, email still reigns strong as one of the least expensive and most cost-effective marketing techniques. Take a look at some of these statistics showing just how strong this marketing channel is: 73 percent of millennials prefer communications from businesses to come via email....
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digital advertising
Digital Advertising – Key Trends Heading into 2020 The digital advertising landscape is constantly evolving to meet the demands of consumers today. More consumers head to digital channels to research, shop and find product recommendations. Just as importantly, they have very specific attitudes towards how brands decide to engage them while they are online.   To...
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Data-Driven Marketing Tops List of Priorities for 55% Marketers Today Data-driven marketing tops the lists of priorities for 55% of marketers today.  This is according to research by eConsultancy.  According to survey respondents, 42% also stated improving customer intelligence for a holistic customer view and integration of marketing tools for greater efficiencies as important areas...
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25 Email Marketing Statistics You Need to Know Heading into 2020 With an average ROI of 38:1, email marketing continues to be one of the most effective marketing channels. Email has the potential to drive customer acquisition, retention, loyalty and a number of other marketing tactics.  However, brands need to keep up with the latest...
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Customer Lifetime Value
Strategies to Increase Customer Lifetime Value Customer Lifetime Value (CLTV) is the total worth to a business of a customer over the whole period of their relationship. CLTV is an important metric, especially considering it costs less to keep existing customers than it does to acquire new ones. In fact, an overwhelming majority (91%) of...
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