By

Larisa Bedgood
Marketing Charts - New Mover Purchases
By Marketing Charts Moving almost always entails incurring expenses – and a lot of the time those expenses are more than anticipated. A recent report [download page] from V12 and Porch looks at what items and services new movers are buying when they move and what would entice them to try a new brand or company.  In...
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consumer shopping trends 2019
Consumer shopping behaviors have shifted radically in response to the pandemic, higher prices, and low inventory from shipping and manufacturing strains.  In turn, brands have responded with rapid digital transformation to meet the changing needs of today’s shoppers.   As you consider your marketing strategies in 2022, here’s a look at 25 stats on the state...
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Digital Marketing Statistics
Updated for 2022 Digital channels and usage continue to grow. Consumers use multiple online channels when researching and purchasing and often traverse between devices when they do so. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. While we...
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Customer Acquisition Webinar
It costs five times as much to attract a new customer than to keep an existing one.  While retention may offer a better ROI, clearly both are important for sustainability and growth and the ongoing process of customer acquisition allows you to grow your customer base. To make the most of your acquisition spend, V12...
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Customer Retention 2022
You may have heard some of the stats. A 5% increase in customer retention can boost profits by 25% to 95% and almost 65% of a company’s business comes from repeat customers. However, while 44% of businesses focus on customer acquisition, only 18% focus on customer retention.  Customer retention plays a critical role in profitability...
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Apple Privacy Webinar
Estimates vary based on whose data you use, but it’s fair to assume that about 30-50% of your email list is using Apple Mail and Apple devices to open emails. With its recent iOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email...
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Omnichannel Shopping
Data-Driven Strategies to Reach Today’s Omnichannel Shoppers According to research from NielsenIQ, COVID-19 fueled a 50% increase in U.S. omnichannel shopping last year. With stores shutting down and products and items harder to find, millions of people headed online to research, shop, price check, and purchase. However, not every online experience led to a digital...
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Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. In fact, email is actually increasing in popularity as younger generations flock to their smartphones to communicate with their peers, social networks, and favorite brands.
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Leading retailers have made great strides in becoming omni-channel, multi-channel marketing experts. Reaching consumers across multiple channels, having a strong digital presence, engaging on social platforms, and embracing mobile continue to be key themes in targeting today’s shopper. However, being present across a myriad of channels is no longer enough to entice consumers who expect...
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Apple Privacy Marketing
With its recent iOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity. While Apple has long been an advocate of consumer data privacy, this latest update is causing a stir among marketers and agencies who rely on these first-party data insights...
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