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Larisa Bedgood
Our world is quickly pivoting to a “new normal” – the impending end of 3rd-party cookies and the COVID-19 crisis – has forced marketers to dramatically rethink their playbooks and customer acquisition techniques. In this webinar, V12 and MediaWallah discuss how to succeed with data-driven marketing strategies including 1st & 3rd party data, identity resolution,...
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digital marketing
Covid-19 has dramatically impacted consumers and businesses alike.  To maintain business growth, companies need to review and adapt their marketing strategy and tactics to ensure they are communicating, targeting, and spending appropriately.   In this free, 30-minute webinar, V12 explores marketing, data and technology solutions brands are using to thrive in today’s new landscape. SPECIFIC TOPICS...
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Marketing Tips & Strategies to Help Your Company Thrive During Covid19 The Covid 19 pandemic has had a significant impact on businesses and consumers alike. Consumers have radically changed the way they shop and interact with brands. In turn, businesses must be agile and adapt to changing consumer behaviors and expectations. Download our new success...
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Marketing Personalization
Personalization has completely changed marketing strategies and today’s consumers are increasingly looking for personalized experiences in many of their brand interactions. Delivering the types of personalized experiences consumers crave requires a fine balance of using both data and technology to understand consumers and communicate with messaging they are most apt to respond to. However, not...
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third-party cookies
The end of the third-party cookie is fast approaching. Marketers have relied on cookies for years – so what exactly does this change mean and how will solutions evolve? First, what exactly is a cookie? Not to ignore the sweet, chocolate chip cookie varieties, however, we’ll focus this post on the digital cookie definition: “a...
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Email Marketing
Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty.  Numerous research studies discuss the positive ROI and low cost of email marketing. Now more than ever, email has proven to be cost-effective and one of the best ways to communicate with consumers during the Covid pandemic. According...
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email marketing 2020
Did you know that email marketing is about 40 years old?  The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes Lifecycle Marketing) Today, email is...
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digital marketing
The Customer Data Platform market is expected to grow rapidly over the next five years or so, from USD 2.4 billion in 2020 to USD 10.3 billion by 2025 (Markets and Markets).  Investments are already on the rise.  CDP investments have grown sharply in 2020, perhaps as a way to get ahead of the uncertainty...
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Customer Data Platform
The customer data platform market is expected to double over the next few years as more brands adopt this technology to maintain a competitive advantage in today’s tough economy. Using a CDP, marketing executives have stated they can easily access data and create customer profiles to fuel better outcomes, understand customer journeys, and make data-driven...
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Customer Data Platform 2020
Consumers produce mountains of data – we have seen this firsthand in our marketing efforts as we try to wrangle multitudes of data sources into some semblance of order. We know this.  Data is produced as consumers research products and services, fill out forms, browse websites, submit reviews, call customer service, place orders, and from...
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