By

Larisa Bedgood
“Direct Mail is not dead!” Screams the mail-house from the mountain top. But they might just be right- especially when it comes to automotive campaigns. A Canada Post and True Impact Marketing study  found that consumers who receive offline direct mail ads were able to recall what they saw 75% of the time, whereas those...
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For years, the most successful automotive dealerships in town were those who offered the lowest prices. However, long gone are the days where price slashing won the deal. Auto dealerships can no longer compete on price alone in an age where customer experience has become the new competitive commodity and consumers have the luxury of...
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Did you know that car shoppers are 90% more likely to visit your website and 5.3 more likely to visit your dealership if you have positive dealership reviews online? The study, conducted by DealerRater and Dataium, clearly reveals that dealer reviews have a strong impact on shopper behaviors.
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Digital Advertising Car
Today’s car shoppers are in control. With the availability of more channels on which to research, they are willing to commit the effort required to make informed purchasing decisions. However, not all sources are created equal. C+R conducted research, asking consumers about 24 different sources they use when making a purchase decision.
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email marketing
Although email has been around for 20+ years, it continues to be one of the most successful strategies for retail marketers. In fact, email marketing is the 2nd most effective ecommerce marketing channel, second only to search. With the advancement in technology and the proliferation of so much data, never before have retailers had such...
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aftermarket marketing agency
Without a doubt, data has become the currency that fuels competitive advantage in today’s economy. The concept of data-driven marketing has become an integral strategy across a broad range of industries, and the automotive industry is certainly no exception. Consumers expect relevant messages delivered across the channels they prefer and at the timing they choose....
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Marketing Data Quality
If you are an email marketer, you have only 3 seconds to capture the attention of your audience. That’s a really short window of time. In fact, the odds aren’t even that good. The majority of marketing emails are determined attention-worthy in the time frame of zero to three seconds. This is according to the...
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retail marketing agency
Various demographics and generations have different shopping habits. Generational marketing is a way to segment the population as a unique strategy to target different age groups. Up until recently, retailers have been heavily focused on marketing to baby boomers. In fact, 4 out of 5 retailers attribute 50% of their sales to baby boomers. But...
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