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By

Mike Taylor
Mobile devices are rapidly changing the way that consumers research, shop and make purchases. According to the J.D. Power 2015 New Autoshopper Study, 51% of respondents said they used a smartphone or tablet to help find the make, model, price and dealership that best suited their needs.
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It’s the age old question of, “What came first, the chicken or the egg?” Except now the question is, “What came first, the connected car or the connected consumer?” Some argue that consumers are evolving as a reaction to the evolution of technology. That after becoming accustomed to having the world at our fingertips we...
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Did you know that car shoppers are 90% more likely to visit your website and 5.3 more likely to visit your dealership if you have positive dealership reviews online? The study, conducted by DealerRater and Dataium, clearly reveals that dealer reviews have a strong impact on shopper behaviors.
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