The car buying journey from initial research to final purchase is increasingly complex as consumers shop, research and purchase across numerous channels.
The biggest challenge for automotive dealerships is identifying in-market consumers and converting them into customers. In today’s competitive auto industry, marketers have implemented many different ways to understand and measure their current and potential consumer base. However, marketers need better ways to identify consumers when a car shopper is expressing active purchase intent.
In this webinar, V12, the industry leader in automotive VIN data, explores cutting edge customer acquisition solutions specifically tailored for auto dealers including:
- Mobile location intelligence solutions to identify consumers within 24-48 hours of visiting a dealer’s lot
- How to apply in-market models to prioritize spend on consumers most apt to convert
- Pre-packaged dealership acquisition packages to identify and market to people who are in market and intending to buy a vehicle