A national retailer increased brand reach and engagement through V12’s reactivation program
The story.
A national retailer wanted to reactivate a large file of lapsed email addresses.
They were not engaging with these inactive email addresses due to existing email service provider restraints that enforce recency of email addresses.
V12 provided a dedicated ISP infrastructure, as well as executed a custom deployment plan.
The results.
V12 reactivated 3.5 million email addresses, enabling the client to grow reach and engagement with their brand.
These emails have been added to the client’s daily email deployment plan, and the project is ongoing.
The reactivated email addresses provided a 7:1 ROI in terms of conversions/purchases. The campaign also generated:
- 2.22% open rate
- .61% clicks to delivered
- 27.36% clicks to open
