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[case study] A Retail Grocery Chain Achieves a 28% Increase in Loyalty with Email Acquisition Program

[case study] A Retail Grocery Chain Achieves a 28% Increase in Loyalty with Email Acquisition

Home Email Acquisition Case StudyIssue

Lower than expected sales in some of the suburban locations.

Goal

Increase foot traffic, which results in revenue, within defined suburban communities where the competition was stronger.

Solution

Modeled current customers and loyalty customers separately. Produced 2 targeted audiences with different offer strategies for each. A multi-channel solution was developed; postal, email and target display and executed over 60 days.

Results

A 28% increase to the loyalty members for these locations. Increase in sales of 8.8% in 30 days and by 90 days saw an increase of 12%.

Contact us to learn more about V12’s Email Acquisition Programs.

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