[case study] How a Regional Furniture Chain Leveraged V12 to Increase Their Sales by Over $12MM
CHALLENGES
- Heavy local competition
- New eCommerce players stealing market share
- Lagging store traffic and sales (online and in store)
- Struggling to find new potential customers
SOLUTIONS
- Customer Data Platform
Implemented V12 Velocity to integrate 1st and 3rd party data resources for a seamless customer view - Online Signals
Implemented to identify in-market shoppers by their browsing behavior - Mobile Signals
Linked to identify consumers that recently visited their locations or known competitors - Journey Management
Simple customer journey creation and orchestration - Mover Programs
Targeted prospective buyers with V12’s new mover solution
PROVEN RESULTS
- Contributed to $28M in sales based on engagement with customer journeys
- Drove $12M in incremental sales from new prospects identified by V12
- Managed 2.2M prospects and 6.7 million customers in 2019
- Customer enrolled in journeys produced 5x the revenue for prospects
- New-mover prospecting campaigns generated 26,311 new customers in 2019
- 27% increase in purchase rate by nurturing first time customer journeys
Interested in learning how V12 can ramp up your customer acquisition and revenue? Complete the form to speak with one of our team members.
