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[case study] How a Regional Furniture Chain Leveraged V12 to Increase Their Sales by Over $12MM

[case study] How a Regional Furniture Chain Leveraged V12 to Increase Their Sales by Over $12MM

home retail marketing
CHALLENGES

  • Heavy local competition
  • New eCommerce players stealing market share
  • Lagging store traffic and sales (online and in store)
  • Struggling to find new potential customers

SOLUTIONS

  • Customer Data Platform
    Implemented V12 Velocity to integrate 1st and 3rd party data resources for a seamless customer view
  • Online Signals
    Implemented to identify in-market shoppers by their browsing behavior
  • Mobile Signals
    Linked to identify consumers that recently visited their locations or known competitors
  • Journey Management
    Simple customer journey creation and orchestration
  • Mover Programs
    Targeted prospective buyers with V12’s new mover solution

PROVEN RESULTS

  • Contributed to $28M in sales based on engagement with customer journeys
  • Drove $12M in incremental sales from new prospects identified by V12
  • Managed 2.2M prospects and 6.7 million customers in 2019
  • Customer enrolled in journeys produced 5x the revenue for prospects
  • New-mover prospecting campaigns generated 26,311 new customers in 2019
  • 27% increase in purchase rate by nurturing first time customer journeys

Interested in learning how V12 can ramp up your customer acquisition and revenue?  Complete the form to speak with one of our team members.

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