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[case study] Retail QSR (Quick Service Restaurant) Achieves 500% ROI with Email Acquisition Solution

[case study] Retail QSR (Quick Service Restaurant) Achieves 500% ROI with Email Acquisition Solution

QSR_ReactivationIssue

Boost up the participation of their Brand Loyalty program nationwide.

Goal

Test concept: Build a multi channel brand awareness program along with an offer strategy to support “sign-ups” to the loyalty program within a few key markets. Measure Loyalty sign ups vs. control.

Solution

In partnership with the client, defined a GTM strategy that included; direct mail, email and target display.

Results

The model and segmentation strategy resulted in 21% higher email open rates and 15% higher click-through rates. Matchback file supported a 500% increase in signups resulting in a rollout program nationwide.

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