Category

Aftermarket
How to Use Precision Targeting to Drive New Service Customers
It’s been a tough year for selling cars. Although sales are on the rise, they are nowhere near where they should be due to the semiconductor chip shortage resulting from the COVID-19 pandemic. With production at a standstill, there are simply fewer cars on the lot to sell. In this on-demand webinar, V12 focuses...
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how automotive marketers can drive revenue despite inventory constraints
By Andy Frawley, CEO of V12This article originally appeared on Adweek Dealerships must innovate as shortage of new vehicles pushes up demand for used cars It’s been a tough year for automotive brands. Although sales are on the rise, they are nowhere near where they should be due to the ongoing semiconductor chip shortage. As...
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aftermarket marketing blog
A few things are certain – consumer expectations are never constant or consistent. Trying to determine a consumer’s intent is an ongoing challenge for brands across industries – until now. Using hundreds of sources of offline and online data, best-in-class technology and analytics, and proprietary data methodology, we can tell you who is actively browsing...
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