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Automotive
Dealership Marketing
The car buying journey from initial research to final purchase is increasingly complex as consumers shop, research and purchase across numerous channels. The biggest challenge for automotive dealerships is identifying in-market consumers and converting them into customers. In today’s competitive auto industry, marketers have implemented many different ways to understand and measure their current and...
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aftermarket marketing blog
The Automotive Aftermarket – Top Strategies to Acquire Shoppers Online and In-Store The automotive aftermarket industry is expected to grow strategic at CAGR of 4.4% over the period of 2018 to 2023. (Market Research Future) In research by Global Market Insights, the industry is expected to exceed $680 billion by 2024. Driving this growth is...
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Customer Data Platform
How to Accelerate Your Marketing Results with a Customer Data Platform You may have heard the term customer data platform or CDP. CDPs are quickly gaining momentum as the most promising new marketing technology to streamline data-driven processes for marketers. While you may have heard of the term, many marketers are still confused on exactly...
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Automotive Marketing Data
Strategies to Target and Convert Today’s Omnichannel Automotive Shopper The car buying journey from initial research to final purchase is increasingly complex as consumers shop, research and purchase across numerous channels. Take a look at these interesting facts on how consumers shop for vehicles today. Car buyers spend 60% of their time researching and shopping...
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To learn more about V12’s automotive aftermarket solutions, visit our website:  www.v12data.com/aftermarket   
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To learn more about V12’s automotive aftermarket solutions, visit our website:  www.v12data.com/aftermarket   
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Automotive Aftermarket
Visit https://www.v12data.com/aftermarket/ to learn how to Drive Growth with V12’s automotive aftermarket solutions!
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car production line
A Look at Trends and Statistics in the Automotive Aftermarket Industry The global automotive aftermarket industry is expected to reach $722.8 billion by 2020.  Today’s consumers are keeping their vehicles longer and are more aware of the importance of preventive maintenance and scheduled servicing to maximize the lifetime value of their vehicles. This rising demand for...
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E-commerce continues to be on a rapid path of growth in the automotive aftermarket industry, especially as the average age of automobiles climbs beyond its current record of 11.4 years. According to new research by UPS and comScore, 56% of online automotive parts and accessories shoppers are making their purchases online – an 8% increase over...
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Automotive Data
Data Will Fuel What’s Ahead For The Auto Industry Originally published on CMO.com The automotive industry has seen a seismic shift as new technology and massive amounts of data flood this evolving landscape. Changing consumer behaviors, increased demands for connectivity, trends toward alternate types of mobility, and the convergence of the online and offline world...
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