Category

Automotive
v12 ranks number 1 in car ownership data by truthset
The rate of car ownership in the U.S. continues to trend up for more than a decade now.  There are 276 million vehicles registered in the U.S. according to Statista.  Additionally, Bankrate reported that California, Texas, and Florida have the most vehicle registrations, due to their size and population. Americans also drive an average...
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how automotive marketers can drive revenue despite inventory constraints
By Andy Frawley, CEO of V12This article originally appeared on Adweek Dealerships must innovate as shortage of new vehicles pushes up demand for used cars It’s been a tough year for automotive brands. Although sales are on the rise, they are nowhere near where they should be due to the ongoing semiconductor chip shortage. As...
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Dealership Marketing
Now so more than ever, the auto industry is in a state of constant flux. With concerns over the economy and the Covid crisis, consumer preferences are rapidly changing. Some consumers are holding off on purchases, others are looking for older cars, and those who are in-market for a new vehicle are conducting research and...
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New Mover Marketing
The Three Stages of Mover Marketing The process of moving is ranked as one of the most stressful events in a person’s life, despite the fact that on average Americans move 11 times in their lifetime. Between finding a home, negotiating with potential buyers, packing up an entire life of belongings and more it’s enough...
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Customer Engagement
How to Drive Meaningful Customer Engagements and Better Marketing Outcomes Customer engagement is defined as all the interactions a customer has with your brand. It’s the ongoing relationship a brand orchestrates, and a customer chooses to engage with, in order to boost retention and loyalty. An engaged customer spends more and is often a band’s...
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Top Trends of Today’s Car Buying Journey Shoppers today looking for vehicles have more information at their fingertips than ever before. By now, it is standard practice to start the purchase journey online and most dealerships and manufacturers have made the necessary changes to their marketing plans to capture the attention of online shoppers. With...
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How Effective is Social Media for Lead Generation? Social media is firmly entrenched as part of our everyday lives.  We get our news from social, interact with friends, find community events and the list goes on.  Social is also a vital channel when it comes to interacting with brands and researching new products and services....
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Marketing Budget 2020
Where are Enterprise Marketers Allocating Their Budgets? Not a surprise, spend on digital channels is continuing to increase while spend on more traditional channels such as newspapers and magazines is on the decline. In a recent study by Gartner, digital and social channels garnered a healthy portion of marketing spend. Over 50% of budgets were...
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Retail Marketing Case Study
[case study] How a Regional Furniture Chain Leveraged V12 to Increase Their Sales by Over $12MM CHALLENGES Heavy local competition New eCommerce players stealing market share Lagging store traffic and sales (online and in store) Struggling to find new potential customers SOLUTIONS Customer Data Platform Implemented V12 Velocity to integrate 1st and 3rd party data...
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car production line
Trends and Statistics in the Automotive Aftermarket Industry The global automotive aftermarket industry is expected to reach $722.8 billion by 2020.  Today’s consumers are keeping their vehicles longer and are more aware of the importance of preventive maintenance and scheduled servicing to maximize the lifetime value of their vehicles. This rising demand for aftermarket parts and...
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