Category

Automotive
How to Use Precision Targeting to Drive New Service Customers
It’s been a tough year for selling cars. Although sales are on the rise, they are nowhere near where they should be due to the semiconductor chip shortage resulting from the COVID-19 pandemic. With production at a standstill, there are simply fewer cars on the lot to sell. In this on-demand webinar, V12 focuses...
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v12 ranks number 1 in car ownership data by truthset
The rate of car ownership in the U.S. continues to trend up for more than a decade now.  There are 276 million vehicles registered in the U.S. according to Statista.  Additionally, Bankrate reported that California, Texas, and Florida have the most vehicle registrations, due to their size and population. Americans also drive an average...
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how automotive marketers can drive revenue despite inventory constraints
By Andy Frawley, CEO of V12This article originally appeared on Adweek Dealerships must innovate as shortage of new vehicles pushes up demand for used cars It’s been a tough year for automotive brands. Although sales are on the rise, they are nowhere near where they should be due to the ongoing semiconductor chip shortage. As...
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Dealership Marketing
Now so more than ever, the auto industry is in a state of constant flux. With concerns over the economy and the Covid crisis, consumer preferences are rapidly changing. Some consumers are holding off on purchases, others are looking for older cars, and those who are in-market for a new vehicle are conducting research and...
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Online Car Shopping
92% of car buyers research online before they buy. This is especially true as more consumers turn to online channels in the wake of the Coronavirus crisis. What if you could identify and target these consumers as they are actively browsing online during this crucial research phase? With V12 Signals Online for Auto, now you...
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Automotive Marketing 2020
In this video, Albrecht Automotive Group discusses some of the impacts COVID-19 may have on consumer behaviors in the coming months in terms of purchasing new vehicles or servicing their existing one. Interested in learning how V12 can help boost your dealership’s success?  Email us at info@v12data.com or complete this form for additional information.
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Automotive Marketing 2020
In this video, Albrecht Automotive Group discusses some of the impacts COVID-19 is having on the current marketing environment. Interested in learning how V12 can help boost your dealership’s success?  Email us at info@v12data.com or complete this form for additional information.
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Automotive Marketing 2020
In this video, Albrecht Automotive Group discusses the different types of interactions with dealerships customers are now demanding in response to COVID-19. Interested in learning how V12 can help boost your dealership’s success?  Email us at info@v12data.com or complete this form for additional information.
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Automotive Marketing 2020
In this short video, Albrecht Automotive Group discusses changes to their employee base in response to COVID-19 such as employees who are quickly able to adapt to the new times and who have a diverse skill set. Interested in learning how V12 can help boost your dealership’s success?  Email us at info@v12data.com or complete this form for additional information.
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Dealership Marketing Covid-19
How the Dealership F&I Process is Changing In this short video, Albrecht Automotive Group discusses how the dealerships F&I process is changing in response to COVID-19.  Interested in learning how V12 can help boost your dealership’s success?  Email us at info@v12data.com or complete this form for additional information.
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