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Automotive
E-commerce continues to be on a rapid path of growth in the automotive aftermarket industry, especially as the average age of automobiles climbs beyond its current record of 11.4 years. According to new research by UPS and comScore, 56% of online automotive parts and accessories shoppers are making their purchases online – an 8% increase over...
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Automotive Data
Data Will Fuel What’s Ahead For The Auto Industry Originally published on CMO.com The automotive industry has seen a seismic shift as new technology and massive amounts of data flood this evolving landscape. Changing consumer behaviors, increased demands for connectivity, trends toward alternate types of mobility, and the convergence of the online and offline world...
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Dealership Email Marketing
Dealership Email Marketing: Surefire Ways to Rock Your Campaign Success in 2018 Email remains one of the strongest platforms to connect with consumers in the market for a new vehicle. Regardless of the many channels available to market to your audience, email should be an integral strategy when conquesting new sales and reaching out to...
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Automotive Advertising 2018
Digital Advertising Strategies On The Rise For The Automotive Industry The US Automotive industry is in the midst of robust spending on digital advertising and marketing. In a report by eMarketer, consistent double-digit growth in digital ad spending is forecasted for the auto industry through 2020. Last year for the first time ever, advertisers spent...
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Automotive Marketing 2018
Automotive Marketing – Catering to Today’s Evolving Car Shopper The automotive market is constantly changing – not only vehicles themselves but the ways consumers shop. Some sources predict that 10 million self-driving vehicles will be on the road by 2020 and every year, connected technologies keep consumers eager to see what the next wave of...
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Automotive Purchase Intender Data
Revolutionary Mobile Techniques for 2018 to Identify and Acquire In-Market Car Shoppers There are thousands of automotive brands nationwide vying for the same customers in a saturated marketplace. However, today’s car shoppers are in control. With the availability of more channels on which to research, they are willing to commit the effort required to make...
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Despite the slowed growth in auto retail sales this past year, there is one segment that is continuing to buy – the Millennials. According to research by Dealertrack, the Millennial generation is the fastest-growing auto retail segment, with 35% of all loans originating from this generation. There was also a 49% growth in Millennials' share for...
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Car signals
How V12 Signals Has Revolutionized Car Sales 4x the Sales Conversion Rate of other Automotive Lead Data Undoubtedly, mobile has become an integral part of the car buying journey, but are you ready for an innovative technology that will disrupt and enhance your marketing program?  It is now possible to target actual, in-market consumers with...
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