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Customer Engagement
How to Drive Meaningful Customer Engagements and Better Marketing Outcomes Customer engagement is defined as all the interactions a customer has with your brand. It’s the ongoing relationship a brand orchestrates, and a customer chooses to engage with, in order to boost retention and loyalty. An engaged customer spends more and is often a band’s...
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Top Trends of Today’s Car Buying Journey Shoppers today looking for vehicles have more information at their fingertips than ever before. By now, it is standard practice to start the purchase journey online and most dealerships and manufacturers have made the necessary changes to their marketing plans to capture the attention of online shoppers. With...
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How Effective is Social Media for Lead Generation? Social media is firmly entrenched as part of our everyday lives.  We get our news from social, interact with friends, find community events and the list goes on.  Social is also a vital channel when it comes to interacting with brands and researching new products and services....
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Marketing Budget 2020
Where are Enterprise Marketers Allocating Their Budgets? Not a surprise, spend on digital channels is continuing to increase while spend on more traditional channels such as newspapers and magazines is on the decline. In a recent study by Gartner, digital and social channels garnered a healthy portion of marketing spend. Over 50% of budgets were...
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Retail Marketing Case Study
[case study] How a Regional Furniture Chain Leveraged V12 to Increase Their Sales by Over $12MM CHALLENGES Heavy local competition New eCommerce players stealing market share Lagging store traffic and sales (online and in store) Struggling to find new potential customers SOLUTIONS Customer Data Platform Implemented V12 Velocity to integrate 1st and 3rd party data...
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car production line
Trends and Statistics in the Automotive Aftermarket Industry The global automotive aftermarket industry is expected to reach $722.8 billion by 2020.  Today’s consumers are keeping their vehicles longer and are more aware of the importance of preventive maintenance and scheduled servicing to maximize the lifetime value of their vehicles. This rising demand for aftermarket parts and...
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omnichannel marketing ebook
Free eBook: Strategies to Target Today’s Omnichannel Consumers Marketing is breaking new boundaries as data continues to grow at remarkable paces and technology is changing faster than we can keep up. Marketing executives are now spending approximately one-third of their budgets on channels they didn’t even know existed 5 years ago. They expect that average...
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dealership markting
The Car Shopper’s Journey – Tactics to Reach In-Market Buyers Most automakers have been experiencing flat or declining growth over the past few years. As a result, dealer optimism is low regarding growth in vehicle sales this year. Research by 9 Clouds confirm this, finding that the highest priority for dealerships is increasing leads.   One...
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Dealership Marketing
The car buying journey from initial research to final purchase is increasingly complex as consumers shop, research and purchase across numerous channels. The biggest challenge for automotive dealerships is identifying in-market consumers and converting them into customers. In today’s competitive auto industry, marketers have implemented many different ways to understand and measure their current and...
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aftermarket marketing blog
The Automotive Aftermarket – Top Strategies to Acquire Shoppers Online and In-Store The automotive aftermarket industry is expected to grow strategic at CAGR of 4.4% over the period of 2018 to 2023. (Market Research Future) In research by Global Market Insights, the industry is expected to exceed $680 billion by 2024. Driving this growth is...
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