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Automotive
Choosing to ignore the mobile consumer is not an option for brands that want to thrive in the modern landscape. Mobile now represents 65% of all digital media time according to a 2016 study by comScore, so it should come as no surprise that smartphones have become a key component in the vehicle-purchasing process. A study...
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Vehicles are evolving to meet consistently increasing consumer demands for convenience, interactivity, and connectivity. In 2015, 15% of new vehicles were considered connected and by 2020 research expects that 75% of new vehicles and 22% of all cars on the road will be equipped with connectivity tec. PWC estimates in that same time frame the connected car industry will...
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Email Marketing Data
Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication (Apogee Results).
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Marketing Cars
Car shoppers today are online before they ever step onto your dealership’s lot. And while this trend is not new news, a study commissioned by Cox Automotive through IHS Automotive confirmed that this is new normal for car shopping. Although dealerships may understand this, many have not made the switch from traditional marketing strategies to those that...
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Mobile devices are rapidly changing the way that consumers research, shop and make purchases. According to the J.D. Power 2015 New Autoshopper Study, 51% of respondents said they used a smartphone or tablet to help find the make, model, price and dealership that best suited their needs.
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Dealership Marketing 2018
A survey recently released by CallSource revealed a massive spike in inbound phone calls to car dealerships within the last year. With today’s consumers using their smartphones throughout the car purchase journey, many consumers prefer to pick up their phone as compared to filling out a web form or sending an email. However, one third...
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“Direct Mail is not dead!” Screams the mail-house from the mountain top. But they might just be right- especially when it comes to automotive campaigns. A Canada Post and True Impact Marketing study  found that consumers who receive offline direct mail ads were able to recall what they saw 75% of the time, whereas those...
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For years, the most successful automotive dealerships in town were those who offered the lowest prices. However, long gone are the days where price slashing won the deal. Auto dealerships can no longer compete on price alone in an age where customer experience has become the new competitive commodity and consumers have the luxury of...
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shopping for car
According to Autotrader’s recent Car Buyer of the Future study, only 17 out of 4,002 people prefer the current car-buying process. And the rest? They want some major changes. For those dealers who take the time to appeal to today’s auto consumers, the wins will quickly add up.
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Digital Advertising Car
Mobile is hot across all industries. Consumers use their mobile devices throughout the purchase journey for research, comparison shopping, contacting brands though social media, and calling customer service departments for more information. This holds true for the automotive industry with 48% of all searches for car dealers coming from mobile devices (which makes dealership mobile...
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