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Cookie-Less Advertising
Part 1 – The Changes Happening Today Check out this discussion regarding the demise of the cookie with Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman Interested in learning how V12’s marketing and technology solutions can help you navigate the new cookie-less world? Click here...
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Marketing Technology
In recent months, we’ve seen consumer spending habits change, brands being forced to innovate, and new government guidelines alter our everyday habits in response to COVID-19. Brands are refocusing on customer-centric approaches to maintain customer relationships and thrive during the economic downturn. In fact, according to recent research by Merkle, marketers continue to invest in...
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new mover marketing
Did you know that new mover annual expenditures exceed $150 Billion? New movers are also five times more likely to become long-term customers if you reach them first. In this 30-minute webinar, V12 discusses key strategies on how and when to target movers across channels. SPECIFIC TOPICS INCLUDE: How new mover marketing strategies can be...
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online shopping
Prior to the COVID-19 pandemic, 67% of consumers said brands need to do more to guide their purchase decisions online and preferred visiting a physical store to decide on a purchase.  This is according to new research by Zoovu. (download page)  Of course, the pandemic has substantially changed consumer behaviors.  Consumers are primarily shopping on...
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Customer Experience
Personalized customer experiences are now at the center of all marketing initiatives. Brands are competing on customer experience and a recent Gartner survey shows that 81% of marketing leaders say they expect to be competing mostly or completely on the basis of customer experience. Consumers prefer to do business with brands that offer engaging and...
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CX, Customer Experience
Customers no longer base their loyalty on price or product. Instead, they stay loyal to companies based on the experience they receive. In fact, 86% of consumers are willing to pay more for a great customer experience. In this 30-minute webinar, V12 explores how to blend data and technology to create highly personalized customer experiences....
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Generational Marketing
There is a ton of great content and research on marketing to millennials, how to influence Baby Boomers, or what types of messaging most appeals to Gen X.  However, what type of products, messaging and channels appeals to today’s youngest generations?  Our younger generations – the future spenders – certainly need to be taken into...
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Customer Acquisition Webinar
[ON-DEMAND WEBINAR] Customer Acquisition Marketing: Tools & Tactics In a report by WBR Insights, 80% of digital marketers stated they are feeling great pressure to meet customer acquisition and revenue goals, stating that they feel like they are “running on a never-ending hamster wheel”. In this webinar, V12 will explore cutting-edge customer acquisition solutions to...
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Customer Data Platform
In 2020, marketers are looking to achieve significant growth with more direct-to-consumer marketing tactics, connected customer experiences, and diversified products and offerings. They also are aligning their efforts with sales initiatives and strategies to drive company growth. This is according to a survey by Datorama. This survey was conducted before the Pandemic took a foothold...
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Facebook Advertising Webinar
[ON-DEMAND WEBINAR] Facebook Advertising: How to Build High-Performing Audiences That Convert Many consumers use Facebook to discover new products and make purchases. However, the challenge for many brands is building the right audience, especially with the changes to Facebook’s advertising environment. In this 30-minute webinar, V12 explores data solutions and best practices for creating high-converting,...
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