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Investments in customer data platforms and marketing automation technology are on the rise,  driven by the need for brands to compete in today’s tough economic climate. Using these solutions, brands can easily integrate data and orchestrate the personalized, omnichannel experiences consumers demand.  And the payoffs for providing these experiences are huge – 80% of marketers...
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Omnichannel marketing
Consumers shop across numerous devices and channels, much of these increasingly digital in today’s changed environment. In fact, the average shopper uses approximately 10.4 sources of information to make a purchase decision (Bazaarvoice). Omnichannel strategies have become increasingly critical for brands to engage with consumers across the entire purchase journey. In recent findings from PFL...
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Data-Driven Marketing
Data has become one of the most valuable marketing resources. In today’s connected world, brands can collect consumer data from every touchpoint. They can also purchase data from a wide array of outside sources. With the right data at hand, marketers can gain insights into consumers’ wants, preferences, prospective purchases and loyalty triggers to drive...
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Purchase Intent
Knowing who to target and when is a challenge every marketer must solve. Who is my target audience? Which prospects should be prioritized for marketing resources? Who is most apt to respond to my marketing messages? Assessing information on who is actively in market for your products and services is becoming the new gold standard...
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Social Media Marketing
Social media is firmly entrenched as part of our everyday lives.  We get our news from social, interact with friends, find community events and the list goes on.  Social is also a vital channel when it comes to interacting with brands and researching new products and services. As with all marketing channels, social media is...
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Omnichannel Consumer
With the increasing shift to online channels this past year, consumers digital preferences have matured and expectations have risen.  Personalization, customer journeys and online experiences are being scrutinized more than ever and those who have traditionally shopped at brick-and-mortar locations are expecting the same experiences online that they have received at physical locations. Take a...
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Social Media Marketing
Social advertising is an important channel for most retailers. Today’s consumers are online, mobile, and social. And they expect their favorite brands to be so as well.  Retailers who are succeeding in social marketing are using these platforms to build exceptional customer experiences, provide customer service, and engage with younger generations such as Millennials and...
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Email Marketing
Email’s popularity remains undisputed.  Nearly everyone uses it – in fact, 92% of online adults use email, with 61% using it on an average day. (source) As a marketing channel, ROI tops the chart with a huge return on investment. For every $1 you spend on email marketing, you can expect an average return of...
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Email Marketing Best Practices Guide
Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty.  Numerous research studies discuss the positive ROI and low cost of email marketing. In fact, more than 55% of marketers have reported receiving the best ROI from email campaigns. V12’s Email Best Practices Guidelines outlines standard best practices...
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Personalized Marketing
Personalization has completely changed marketing strategies and today’s consumers are increasingly looking for personalized experiences in many of their brand interactions. Delivering the types of personalized experiences consumers crave requires a fine balance of using both data and technology to understand consumers and communicate with messaging they are most apt to respond to. However, not...
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