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Email Marketing
Email remains one of the most used and effective marketing channels.  When done properly, email has the potential to leverage sales, generate new customers and boost retention. Research by Demand Metric and Return Path examine the current state of email marketing, including brands’ top objectives, challenges and successes. Some of the key findings from the...
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Intent Based Marketing
Marketers today have massive amounts of data on who their customers are, but do they have data on what their customers are about to purchase?  Intent-based marketing holds the key to targeting consumers when they are actively seeking the products and services you sell. In this webinar, V12 explores the world of purchase-intent marketing and...
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Customer Data Platform
Marketing Tips & Strategies to Boost Your Success with a Customer Data Platform Download V12’s Customer Data Platform Success Kit – full of blogs, articles, resources and webinars to help you better understand Customer Data Platforms, how they can provide competitive advantage, and videos showing practical applications of how to use a CDP for a...
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A marketing campaign without an ideal customer profile is basically just a shot in the dark. You can’t effectively market to consumers if you don’t know who your audience is. In this 30-minute, on-demand webinar, V12 discusses how to use data and analytics to create an ideal profile of your best customers and how to...
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Data-Driven Marketing
In today’s day and age, we no longer have to guess at what consumers want with broad, untargeted messaging. We have a wealth of data so we can pinpoint our ideal audience with targeted accuracy. Marketing today is driven by data-backed insights and customer information that can be captured at every stage in the buying...
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customer data
Every year, 25-30% of data becomes inaccurate leading to less effective sales and marketing campaigns, and businesses lose as much as 20% of revenue due to poor data quality.  In this 30-minute webinar, V12 and Truthset discuss the importance of data quality and how marketers can measure the accuracy of consumer data to improve the...
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Cookie-Less Marketing
Marketing Tips & Strategies to Boost Your Success in a Cookie-Less World The end of the third-party cookie is fast approaching. Marketers have relied on cookies for years – so what exactly does this change mean and how will solutions evolve? Download V12’s Cookie-Less Marketing Success Kit – full of blogs, articles, resources and webinars...
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Customer Experiences
Research shows that 86% of buyers are willing to pay more for a great customer experience and 49% of buyers have made impulse purchases after receiving a more personalized experience. In this 30-minute webinar, V12 discusses how personalization (powered by consumer data) can give you a competitive edge when it comes to creating unique customer...
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Customer Experience
Marketers are increasingly feel pressure to deliver rich consumer experiences with data-driven insights in order to drive brand growth and revenue. In a CMO Council global marketer survey, 91% of marketers said that there was an expectation by senior management and board members that marketers drive measurable growth, with one in three saying that their...
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Dealership Marketing
Now so more than ever, the auto industry is in a state of constant flux. With concerns over the economy and the Covid crisis, consumer preferences are rapidly changing. Some consumers are holding off on purchases, others are looking for older cars, and those who are in-market for a new vehicle are conducting research and...
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