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Marketing Budget 2020
Where are Enterprise Marketers Allocating Their Budgets? Not a surprise, spend on digital channels is continuing to increase while spend on more traditional channels such as newspapers and magazines is on the decline. In a recent study by Gartner, digital and social channels garnered a healthy portion of marketing spend. Over 50% of budgets were...
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Retail Marketing Case Study
[case study] How a Regional Furniture Chain Leveraged V12 to Increase Their Sales by Over $12MM CHALLENGES Heavy local competition New eCommerce players stealing market share Lagging store traffic and sales (online and in store) Struggling to find new potential customers SOLUTIONS Customer Data Platform Implemented V12 Velocity to integrate 1st and 3rd party data...
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car production line
Trends and Statistics in the Automotive Aftermarket Industry The global automotive aftermarket industry is expected to reach $722.8 billion by 2020.  Today’s consumers are keeping their vehicles longer and are more aware of the importance of preventive maintenance and scheduled servicing to maximize the lifetime value of their vehicles. This rising demand for aftermarket parts and...
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Email Marketing 2020
2020 Success Kit for the Modern Email Marketer The 2020 Success Kit for Email Marketing gives you access to some of our most informative resources on email marketing trends, strategies and tactics. The most convenient way to research, this success kit contains topic focused blogs, webinars, case studies and more – all with one download....
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Know Your Customers
How to Align Your Strategy to a Customer-First Approach Consumers today are choosing businesses who take the time to know them and who care about their needs.  A customer-first strategy is centered around customers and providing a suite of services, products and experiences that surprise and delight, foster loyalty, and boost lifetime value. Research by...
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Anders Ekman Podcast
[podcast] Combining Data and Technology to Deliver Marketing Outcomes Anders Ekman, President of V12, sits down with Sima Vasa of Infinity Squared in this podcast series on data quality. Hear perspectives on market research, the analytics industry and more. V12 is a company that combines data and technology to deliver marketing outcomes for clients. V12...
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Customer Experience Marketing 2020
2020 Success Kit to Skyrocket Your Customer Experiences The 2020 Success Kit to Skyrocket Your Customer Experiences gives you access to some of our most informative resources on customer experience marketing trends, strategies and tactics. The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more...
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Are You Meeting Your Customers’ Expectations for Truly Great Experiences? Great customer experiences can boost revenue, brand loyalty and retention.  And poor experiences can send your customers scrambling to the competition. Think of the last time you had a great brand experience.  Chances are, you will probably use that brand again, perhaps even if prices...
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Omnichannel Marketing 2020
2020 Success Kit for the Modern Omnichannel Marketer The 2020 Success Kit for Omnichannel Marketing gives you access to some of our most informative resources on omnichannel marketing trends, strategies and tactics. The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with...
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retail marketing 2020
The State of Retail – What to Expect in 2020 Retail is continuing to undergo significant transformation. Digital channels have provided consumers with seemingly endless options on which to research, read review, find inspiration and purchase. Here are some themes to expect in 2020: Consumers Remain Firmly in Control Consumers expect to be catered to...
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