Customer Retention 2022
You may have heard some of the stats. A 5% increase in customer retention can boost profits by 25% to 95% and almost 65% of a company’s business comes from repeat customers. However, while 44% of businesses focus on customer acquisition, only 18% focus on customer retention.  Customer retention plays a critical role in profitability...
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How Today's New Movers Are Spending On Services
You may also enjoy reading [Infographic] Why Solar Energy Providers Should Market to New Movers 2021 New Mover Trends Report from Porch Group and V12 Want more of the latest insights on today’s new movers? The 2021 New Mover Trends Report from Porch and V12 explores the profile of today’s new movers and provides valuable insights into...
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Apple Privacy Webinar
Estimates vary based on whose data you use, but it’s fair to assume that about 30-50% of your email list is using Apple Mail and Apple devices to open emails. With its recent iOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email...
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2021 new mover trends key insights
Unpacking 2021’s New Mover Trends New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older.  In partnership with Porch Group, V12 commissioned The Harris Poll to launch our annual New Mover Trends...
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Omnichannel Shopping
Data-Driven Strategies to Reach Today’s Omnichannel Shoppers According to research from NielsenIQ, COVID-19 fueled a 50% increase in U.S. omnichannel shopping last year. With stores shutting down and products and items harder to find, millions of people headed online to research, shop, price check, and purchase. However, not every online experience led to a...
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Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. In fact, email is actually increasing in popularity as younger generations flock to their smartphones to communicate with their peers, social networks, and favorite brands.
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new mover marketing solar energy
New movers are the most lucrative audience across verticals, particularly when it comes to the solar industry. In the V12 and Porch 2021 New Mover Trends Report, research findings reveal that new movers are prioritizing solar as a top item and service to spend on during the moving process. Additionally, new movers are purchasing solar...
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Apple Privacy Marketing
With its recent iOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity. While Apple has long been an advocate of consumer data privacy, this latest update is causing a stir among marketers and agencies who rely on these first-party data insights...
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new movers solar energy sales
The solar energy industry is rapidly growing. Currently, there are more than 2 million solar energy systems installed in the U.S. According to solar energy growth projections, it’s estimated that there will be 4 million solar power systems in 2023. With the popularity of solar energy soaring, this presents an amazing opportunity for solar energy...
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Holiday Marketing 2021
The global shipping and supply chain is in major disarray.  Shipping and supply disruptions are the result of COVID, increased demand for goods from Asian exporting countries like China and South Korea, recent weather-related delays, and a variety of shortages, from cargo ships and containers to warehouse workers. A bottlenecked supply chain and delays in...
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