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QSR Marketing
[case study] Retail QSR (Quick Service Restaurant) Achieves 500% ROI with Email Acquisition Solution Issue Boost up the participation of their Brand Loyalty program nationwide. Goal Test concept: Build a multi channel brand awareness program along with an offer strategy to support “sign-ups” to the loyalty program within a few key markets. Measure Loyalty sign...
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A national retailer increased brand reach and engagement through V12’s reactivation program The story. A national retailer wanted to reactivate a large file of lapsed email addresses. They were not engaging with these inactive email addresses due to existing email service provider restraints that enforce recency of email addresses. V12 provided a dedicated ISP infrastructure,...
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Email Acquisition
[case study] A Retail Grocery Chain Achieves a 28% Increase in Loyalty with Email Acquisition Issue Lower than expected sales in some of the suburban locations. Goal Increase foot traffic, which results in revenue, within defined suburban communities where the competition was stronger. Solution Modeled current customers and loyalty customers separately. Produced 2 targeted audiences with...
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V12 Data Helping Hands
V12 Lends “Helping Hands” at Beach Clean Up Through the Volunteer-In-Parks Program Our Matawan, NJ team recently headed to the beaches to participate in a beach clean-up on the bay side of Sandy Hook. The team participated through the National Park Service’s Volunteer-In-Parks Program which hosts a variety of ways to get involved and support...
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V12 Data Helping Hands
V12 Lends “Helping Hands” at Feed My Starving Children V12’s Westmont team recently lent their “Helping Hands” at Feed My Starving Children. Feed My Starving Children is dedicated to providing nutritious meals to children worldwide. The combined volunteer efforts from V12 and other participants yielded 125 boxes packed which includes 27,000 meals. In turn, 74...
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[case study] Major Retailer Achieves 2.3x ROI with CRM Email Reactivation Issue 20% of a major retailer’s CRM email file went dormant equating to slightly over 20 million records. The retailer knew that these individuals are transacting but the ESP would not deploy emails without an “open” within 12 months. Goal Drive sales by emailing...
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Automotive Aftermarket
Visit https://www.v12data.com/aftermarket/ to learn how to Drive Growth with V12’s automotive aftermarket solutions!
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car production line
A Look at Trends and Statistics in the Automotive Aftermarket Industry The global automotive aftermarket industry is expected to reach $722.8 billion by 2020.  Today’s consumers are keeping their vehicles longer and are more aware of the importance of preventive maintenance and scheduled servicing to maximize the lifetime value of their vehicles. This rising demand for...
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E-commerce continues to be on a rapid path of growth in the automotive aftermarket industry, especially as the average age of automobiles climbs beyond its current record of 11.4 years. According to new research by UPS and comScore, 56% of online automotive parts and accessories shoppers are making their purchases online – an 8% increase over...
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V12 Data Helping Hands
V12 Lends Helping Hands V12 recently launched “Lending Helping Hands,” our first annual company-wide community service initiative. During the month of May, employees have been participating in community service projects in their local communities in Matawan, NJ; Tampa, FL; Chicago, IL; Washington, DC; and throughout the United States. Some of the projects include: Sorting non-perishable...
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