Blog | Contact Us | Client LogIn | 1-833-812-4636


Travel Industry Consumer Trends 2019 The travel industry has recently seen unprecedented growth driven by a stronger economy and higher consumer purchasing power. From 2009 to 2017, US gross bookings for hotels grew from $116 billion to $185 billion and airline revenue increased from $155 billion to $222 billion.  Other sectors benefited as well such...
Read More
Generational Marketing
Generational Consumer Shopping Trends and Statistics Gen Z, Millennials, Gen X, Boomers and the Silents Marketers have been focusing heavily in recent years on marketing to millennials as they establish households and come into more spending power.  For some time, marketers have been adjusting their marketing tactics to appeal to this age group, those consumers...
Read More
Social Media Marketing
Social Media Marketing: Trends and Opportunities As with all marketing channels, social media is continually evolving.  Since it was first introduced, it is continuing to grow, providing tremendous opportunities for brands to reach their customer base. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was...
Read More
Online Shopping Marketing
Only 20% of Brands are Prepared to Meet the Demands of Today’s Modern Consumer According to a recent survey from CMO Council and Worldwide Partners of more than 350 global marketing leaders, only one-fifth of brands say they are prepared to meet the demands and needs of the modern customer. Another 73% stated they are...
Read More
Digital Media Marketing
Webinar – Enabling the New Media Supply Chain In this webinar, customer acquisitions solution provider V12 discusses the current digital landscape and how marketers can successfully navigate the challenges and opportunities in the new media revolution. Key Topics: An overview of the technology revolution, including positive outcomes such as accelerated growth and the explosion of...
Read More
Customer Data Platform
Customer Data Platforms: What it is and Why You Need One Customer data platforms are making a huge impact in marketing world. You may have heard the term by now and understand the basic definition of what it is, but many marketers still have questions.  How is this different from a data management system or...
Read More
Consumer Marketing
What do Consumers Really Think About Personalization? Personalization is a top priority for marketers. We all have heard the discussions, read the research and looked at charts – consumers are in control and want and expect a personalized experience. In case you need a bit of a refresher, check out these stats to really drill...
Read More
Restaurant Marketing
How QSRs and Restaurant Brands Are Powering Customer Acquisition with Purchase Intent Data Over 50% of diners go out to eat more than once a week. Convincing consumers to choose your restaurant over a myriad of other options is essential to grow and gain marketshare.In this webinar, customer acquisitions solution provider V12 discusses how QSRs,...
Read More
Data is at our fingertips – so much data, that as marketers, we both love and sometimes hate, the massive amounts of data to process.  With data, we can better understand our customers, apply more insightful analytics, optimize customer journeys, and create truly hyper-personalized marketing. Marketers should also be paying attention to the numerous marketing...
Read More
aftermarket marketing blog
A few things are certain – consumer expectations are never constant or consistent. Trying to determine a consumer’s intent is an ongoing challenge for brands across industries – until now. Using hundreds of sources of offline and online data, best-in-class technology and analytics, and proprietary data methodology, we can tell you who is actively browsing...
Read More
1 2 3 4 10

Get on the list!

Be the first to know when we share new content geared to help you attract your ideal customers!