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Email Marketing
Marketing and customer communications have changed drastically this year. With the onset of the COVID-19 pandemic, many businesses had to quickly adapt their existing email marketing strategy and in turn, consumers have changed the way they interact with brands. In this free, 30-minute webinar, V12 explores how the email landscape has changed and the strategies...
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Watch this discussion on the Customer Data Platform market, from the V12 Next Best Action thought leadership forum. With David Raab, Founder of the CDP Institute; Andy Frawley, CEO of V12; and V12 President, Anders Ekman. Watch Part II Below is a partial transcript from the discussion. Anders Ekman:Hello, I’m Anders, President of V12, and...
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Email Marketing
Marketing Tips & Strategies to Boost Your Email Marketing Success Today, email is as strong as ever, even more so as brands have shifted to digital channels and communications with the rise of the Covid19 pandemic. More than 55% of marketers have reported receiving the best ROI from email campaigns. Download V12’s new success kit...
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Online Car Shopping
The Coronavirus pandemic has radically changed how consumers shop for products and services and how brands are positioning themselves.  The automotive industry is certainly no exception. Consumers are heading online to shop and buy, and dealerships and OEMs are putting protocols in place to make the experience as low-risk and frictionless as possible. In the...
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Cookie Demise
Digital cookies were first invented in 1994 by Lou Montulli and John Giannandrea, who were employees of Netscape Communications. In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. They quickly became adopted by the ad...
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Data-Driven Marketing
Marketing today is all about being data-driven – using data to understand consumers, provide better experiences and personalize offers along the journey. There are many different types of data and classifications of data such as third-party data that can be purchased and data that is inherent to every organization – the first party data every...
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Advertising Cookie
Transcript from our video discussion regarding the demise of the cookie with Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12’s President, Anders Ekman. Video links can be found below. Anders:Hello. This is Anders, President of V12. Welcome to another session in our series of Next Best Action...
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Our world is quickly pivoting to a “new normal” – the impending end of 3rd-party cookies and the COVID-19 crisis – has forced marketers to dramatically rethink their playbooks and customer acquisition techniques. In this webinar, V12 and MediaWallah discuss how to succeed with data-driven marketing strategies including 1st & 3rd party data, identity resolution,...
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digital marketing
Covid-19 has dramatically impacted consumers and businesses alike.  To maintain business growth, companies need to review and adapt their marketing strategy and tactics to ensure they are communicating, targeting, and spending appropriately.   In this free, 30-minute webinar, V12 explores marketing, data and technology solutions brands are using to thrive in today’s new landscape. SPECIFIC TOPICS...
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Marketing Personalization
Personalization has completely changed marketing strategies and today’s consumers are increasingly looking for personalized experiences in many of their brand interactions. Delivering the types of personalized experiences consumers crave requires a fine balance of using both data and technology to understand consumers and communicate with messaging they are most apt to respond to. However, not...
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