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Customer Acquisition
B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition In a report by WBR Insights, 80% of digital marketers stated they are feeling great pressure to meet customer acquisition and revenue goals, stating that they feel like they are “running on a never-ending hamster wheel”. According to the research, 23% of respondents...
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Omnichannel Shopping
Omnichannel Consumers and Retail of the Future Retail is continually evolving to embrace new technology, the rise of ecommerce and changing consumer shopping trends.  With these continual changes, the tactics used by retail marketers are also adapting. The Rise of Ecommerce eCommerce continues to grow at an unprecedented pace. In 2017 it reached around $2.3...
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Customer Marketing Data
The Power of First Party Data In the last two years alone, 90% of the world’s data was generated.  By 2020, it’s estimated that 1.7MB of data will be created every second for every person on earth. With so much data, brands have plenty of opportunity to know their customers and to use data-driven tactics...
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Travel Industry Consumer Trends 2019 The travel industry has recently seen unprecedented growth driven by a stronger economy and higher consumer purchasing power. From 2009 to 2017, US gross bookings for hotels grew from $116 billion to $185 billion and airline revenue increased from $155 billion to $222 billion.  Other sectors benefited as well such...
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Generational Marketing
Generational Consumer Shopping Trends and Statistics Gen Z, Millennials, Gen X, Boomers and the Silents Marketers have been focusing heavily in recent years on marketing to millennials as they establish households and come into more spending power.  For some time, marketers have been adjusting their marketing tactics to appeal to this age group, those consumers...
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Social Media Marketing
Social Media Marketing: Trends and Opportunities As with all marketing channels, social media is continually evolving.  Since it was first introduced, it is continuing to grow, providing tremendous opportunities for brands to reach their customer base. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was...
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Online Shopping Marketing
Only 20% of Brands are Prepared to Meet the Demands of Today’s Modern Consumer According to a recent survey from CMO Council and Worldwide Partners of more than 350 global marketing leaders, only one-fifth of brands say they are prepared to meet the demands and needs of the modern customer. Another 73% stated they are...
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Digital Media Marketing
Webinar – Enabling the New Media Supply Chain In this webinar, customer acquisitions solution provider V12 discusses the current digital landscape and how marketers can successfully navigate the challenges and opportunities in the new media revolution. Key Topics: An overview of the technology revolution, including positive outcomes such as accelerated growth and the explosion of...
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Customer Data Platform
Customer Data Platforms: What it is and Why You Need One Customer data platforms are making a huge impact in marketing world. You may have heard the term by now and understand the basic definition of what it is, but many marketers still have questions.  How is this different from a data management system or...
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Consumer Marketing
What do Consumers Really Think About Personalization? Personalization is a top priority for marketers. We all have heard the discussions, read the research and looked at charts – consumers are in control and want and expect a personalized experience. In case you need a bit of a refresher, check out these stats to really drill...
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