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customer experience marketing
Free Solutions Guide: Strategies to Optimize the Customer Experience Brands must continue to stay focused on the customer experience and be diligent about implementing systems and technology to create a solid CX foundation.  At its core, the customer experience is dependent on knowing who your customers are across the customer journey.  Delivering a personalized interaction...
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What are CMOs’ Most Important Media Channels? More data, new technologies, daily digital advancements – these all contribute to more empowered consumers with access to more channels on which to research and purchase. As the world continue to shift online, CMOs are doing the same, prioritizing digital media more so than other traditional channels. According...
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Data-Driven Personalization Key to Success Delivering personalized content, recommendations and experiences is key to business success in today’s competitive environment.  In order to be successful, brands must utilize data-driven strategies to know their customers and prospects and deliver relevant messaging.  Research conducted by Ascend examined how companies are going about delivering data-driven personalization.  For almost...
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Customer Experience
How to Optimize the Customer Experience – Strategies and Trends The customer experience continues to be top of mind for marketers.  In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019.   While a handful of companies feel...
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Brand Loyalty
Customer Retention Marketing Trends and Tactics Customer acquisition is usually cited as a top strategy for many brands. However, customer retention is just as important in contributing to the bottom line.  In an age where consumers have hundreds of choices when choosing products and services, maintaining brand loyalty has a massive impact. Here are some...
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Travel Marketing
[On-Demand Webinar] How Travel Brands Are Powering Customer Acquisition with Purchase Intent Data Today’s consumers have access to more information across more channels than ever before. Enabled by this explosion of data and digital technology, travelers have greater expectations for personalized experiences. In this webinar, V12 discusses how travel and hotel brands are using active...
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Marketing Data
Over 50% of Businesses State They Can’t Survive without Quality Data Business executives recognize the value that data brings to the table, with 67% acknowledging the potential of data in helping them grow their businesses. This is according to new research by Dun & Bradstreet.  Of the more than 500 business decision-makers show participated in...
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Only 9% of U.S. Consumers Say They’re Brand Loyal Gone may be the days when 80% of a company’s sales were driven by 20% of its customer base. In new research by Nielsen, only 8% of global consumers are loyal to the brands from which they’ve always bought. In the U.S., the numbers are only...
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Fitness & Health Marketing
Health and Fitness Marketing – Trends and Statistics for 2019 According to the IHRSA (International Health, Racquet & Sportsclub Association), the $30 billion health and fitness industry in the U.S. has been growing by at least 3 – 4% annually for the last ten years and shows no signs of slowing down anytime soon. In...
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omnichannel marketing ebook
Free eBook: Strategies to Target Today’s Omnichannel Consumers Marketing is breaking new boundaries as data continues to grow at remarkable paces and technology is changing faster than we can keep up. Marketing executives are now spending approximately one-third of their budgets on channels they didn’t even know existed 5 years ago. They expect that average...
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