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New Mover Marketing
According to a study from the National Association of Home Builders, in the first year after buying a new home, homeowners spend almost $10,000 on average for furniture, appliances, home repairs, and a range of other services. Movers are a lucrative market that every business should be targeting. Just take a look at some of...
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Fitness Club Marketing
The $30 billion health and fitness industry in the U.S. has been growing by at least 3 – 4% annually for the last ten years and shows no signs of slowing down anytime soon. Currently about 20% of American adults have a fitness club membership, a number that could easily double in the next 10...
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Facebook continues to be the top social platform for marketers. 2.23 billion people log into Facebook every month. With such a massive number of users, it’s safe to say that many of your customers and prospects can be found on the platform. In fact, 95% of social media marketers say Facebook delivers the best ROI....
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Dealership Marketing
The car buying journey from initial research to final purchase is increasingly complex as consumers shop, research and purchase across numerous channels. The biggest challenge for automotive dealerships is identifying in-market consumers and converting them into customers. In today’s competitive auto industry, marketers have implemented many different ways to understand and measure their current and...
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Digital Marketing Statistics
Digital marketing continues to grow. Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. While we know digital marketing...
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new mover marketing
New movers represent a lucrative segment for many businesses. Movers are not only a high-spending group, they are also in a transitional stage which makes them more open to developing new brand loyalties. In this webinar, customer acquisition solutions provider, V12, discusses how businesses across industries can significantly boost their customer acquisition by targeting new...
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restaurant marketing
Mobile Location Marketing for Quick Service Restaurants Around 17 percent of U.S. consumers dine out at quick-service restaurants at least once a month and approximately 20 percent visit them at least once a week. In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of...
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The Growth of eCommerce – Are You Ready Global ecommerce is growing at an unprecedented pace. In 2017 it reached around $2.3 trillion and is expected to hit $4.5 trillion in 2021 (according to a Statista report). In the US alone, ecommerce represents almost 10 percent of retail sales — a figure that is growing...
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Customer Data Platform
The Rise of the Customer Data Platform to Drive Connected Customer Experiences Digital connectivity has become the new norm. Consumers are linked to an always-on network of information, use multiple devices, and can find answers to almost anything, at any given time. With access to massive loads of information across channels, consumers are more informed...
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Automotive Marketing Data
Strategies to Target and Convert Today’s Omnichannel Automotive Shopper The car buying journey from initial research to final purchase is increasingly complex as consumers shop, research and purchase across numerous channels. Take a look at these interesting facts on how consumers shop for vehicles today. Car buyers spend 60% of their time researching and shopping...
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