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Retail Shopping
More consumers today are shopping online and the line between brick-and-mortar and online stores is becoming blurrier as consumers increasingly head to digital channels to complete their purchases.  In a recent survey by Bizreel (2021), the statistics prove that ecommerce is being embraced by an increasing number of consumers.  Check out some of their great...
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data-Driven Personalization
Consumers are increasingly demanding more personalized experiences and will award their business and loyalty to brands who deliver. However, if a brand fails to deliver, 52% of consumers (and 65% of B2B buyers) say they’re likely to switch brands if a company doesn’t personalize communications to them. But brands can only personalize effectively if they...
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Customer Centric
Brands who provide winning customer experiences outperform their competitors.  You may have heard this before but now so more than ever, we are seeing alarming statistics proving this point.  The pandemic has altered consumer shopping behaviors forever – consumers are shopping online and even after we settle into a new normal, many consumers have stated...
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Mobile Phone
Apple’s release of iOS 14 and upcoming changes to Apple’s IDFA (Identifier for Advertisers) is changing the mobile advertising and marketing environment. In January 2021, Apple announced that its new App Tracking Transparency framework will go into effect sometime this spring and will require users to opt in before any app can collect the IDFA,...
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Customer Journey Webinar
In today’s digital economy, consumers are in control and engage with brands across multiple touchpoints as they go along the journey to purchase.  From awareness to purchase, brands must anticipate a consumer’s moves and position themselves to provide personalized and relevant experiences along each step of the way. In this webinar, V12 discusses 5 steps...
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Customer Experience
We often hear about the customer experience but what does it really mean and why is it so important?  Basically, customer experience boils down to all the interactions a consumer has with your brand.  This can include interactions on your website experience, with customer service, during purchase and check-out, through email, a mobile app or...
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Consumer marketing Data Webinar
According to CMO.com, 44% of companies use consumer data to make marketing decisions about customer acquisition. For B2C brands, consumer data should be at the heart of all your marketing efforts. To power your marketing, V12 has recently introduced ConsumerPlus, the biggest, deepest and most flexible data set in the industry. In this webinar, V12...
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Customer Experience
Customer experiences can power a brand’s competitive difference, drive customer acquisition and engagement, and boost retention. With COVID-19, the importance of the customer experience is more important than ever.  But what do today’s consumers now expect? And are brands delivering? Brands and consumers have had to quickly adapt to a digital-first reality. Consumers are engaging...
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Email Marketing Webinar
As we head into 2021, COVID-19 continues to impact marketing strategies and budgets within organizations of all sizes and industries. Email will continue to play a vital role in nurturing, acquiring and retaining customers. In this free, 30-minute webinar, V12 explores how the email landscape has changed and the strategies brands should be implementing today...
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Mover Marketing
Millions of Americans have moved due to the Pandemic.  In fact, according to research by Pew Research, about 1 in 5 Americans have moved or know someone who has. This includes students moving out of college dorms due to closures, people moving out of the city or communities they see as being unsafe or people...
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