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third-party cookies
The end of the third-party cookie is fast approaching. Marketers have relied on cookies for years – so what exactly does this change mean and how will solutions evolve? First, what exactly is a cookie? Not to ignore the sweet, chocolate chip cookie varieties, however, we’ll focus this post on the digital cookie definition: “a...
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Email Marketing
Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty.  Numerous research studies discuss the positive ROI and low cost of email marketing. Now more than ever, email has proven to be cost-effective and one of the best ways to communicate with consumers during the Covid pandemic. According...
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email marketing 2020
Did you know that email marketing is about 40 years old?  The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes Lifecycle Marketing) Today, email is...
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digital marketing
The Customer Data Platform market is expected to grow rapidly over the next five years or so, from USD 2.4 billion in 2020 to USD 10.3 billion by 2025 (Markets and Markets).  Investments are already on the rise.  CDP investments have grown sharply in 2020, perhaps as a way to get ahead of the uncertainty...
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Customer Data Platform
The customer data platform market is expected to double over the next few years as more brands adopt this technology to maintain a competitive advantage in today’s tough economy. Using a CDP, marketing executives have stated they can easily access data and create customer profiles to fuel better outcomes, understand customer journeys, and make data-driven...
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Customer Data Platform 2020
Consumers produce mountains of data – we have seen this firsthand in our marketing efforts as we try to wrangle multitudes of data sources into some semblance of order. We know this.  Data is produced as consumers research products and services, fill out forms, browse websites, submit reviews, call customer service, place orders, and from...
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Data-Driven Webinar
Basing decisions on data analysis is key to successful, data-driven marketing. Data analytics tells us who are most profitable customers are, how to boost acquisition, how to engage consumers across channels, and much more. Rather than hiring a team of data scientists, many brands are turning to self-service analytics and reporting – often available through...
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Customer Data Platform
According to research by IDG, 66% of those polled declared data quality and accuracy as a “top priority”. However, brands feel the impacts of poor quality and fragmented data on a daily basis. Customer acquisition and retention depend on clean and accurate insights in order for brands to know their customers and provide award-winning and...
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Customer Journey
Customer journeys can increase marketing ROI by 54% and upsell revenue by 56%. Brands are increasingly utilizing Customer Data Platforms to seamlessly orchestrate customer journeys with personalized communications across every interaction. In this 30-minute webinar, V12 explores how brands are using CDPs to integrate data to better understand their customers and prospects and then orchestrate...
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Apple has announced changes in the upcoming release of iOS 14 that will have an impact on mobile advertisers and marketers: The IDFA (Identifier for Advertisers) will now require an opt in at the app level to be shared with advertisers and marketers to deliver targeted communications. This is a change from the previous opt...
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