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omnichannel experience
Consumer Trends: Connecting In-Store and Online Experiences Many organizations have implemented some type of omnichannel engagement strategy to connect with today’s consumers.  However, connecting offline and online experiences continues to be a major focus in 2017 with many brands trying to bridge the disconnect in order to deliver more seamless experiences. According to a recently...
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Marketing plan
Only 45% of Marketers Agree That They’re Getting Personalization Right Consumer demand for more seamless experiences is driving increased adoption of personalization strategies. However, only 45% of marketers agree that they’re getting personalization right. This is according to new research from Evergage which also indicated that personalization channels and experiences remain limited. According to the...
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Car dealership
Improving Conversions Ranks Top Priority for Automotive Dealerships in 2017 Strong customer demand is keeping sales numbers healthy for automotive dealers in the U.S. 2017 is expected to be a strong year again for automotive sales but with some necessary adjustments to product and strategy. According to a new report by 9 Clouds, a large...
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Couple moving
How And When To Market To New Movers According to the US Census Bureau, 11.2 percent of the population moved between 2015 and 2016.  The average American household moves every five to seven years with an average of moving twelve times during their lifetime. Households on the move spend approximately $9,000 on goods and services....
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Marketing Cars
How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry Connectivity and digitalization are the number one key trend disrupting the automotive business.  According to KPMG’s Global Executive Survey, executives ranked connectivity and digitalization as the #1 key disrupter for the industry until 2025, up from the #10 spot last year. OEMS will...
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Email Marketing
Email Remains One of the Top Revenue Generating Channels – How Do Your Email Strategies Stack Up? Email, like every marketing channel, has undergone major transformations over the years.  Yet for those companies who are keeping up with the email revolution, email marketing brings in a hefty ROI. According to Econsultancy, email marketing was ranked...
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Anders group
Data as a Service: Empowering the Mar-Tech Machine The 13th annual JEGI Media & Technology Conference was a preeminent, can’t miss event for more than 450 senior executives across the media, marketing and technology sectors. The 2017 Conference provided key insights from high-profile speakers across JEGI’s core markets on how to stay relevant in today’s fast-paced...
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Potential customers in the phone.
Are You Wasting Your Marketing Dollars? Strategies To Personalize Customer Touchpoints With Better Data Marketers today are wasting a lot of dollars by not knowing their customers.  According to research by Janrain and Blue Research, 96% of consumers say they receive mistargeted information or promotions. The repercussions can be costly, resulting in lost customers and...
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Mobile Marketing Concept with Smart Phone and Icons
92% of First-time Visitors Don’t Come to Buy. How to Use Data to Fuel More Conversions People are living their lives online more so than ever before.  From shopping, researching, dating, socializing, reading news, and staying connected to the world around them, online interconnectivity is now the new norm.  With so much activity taking place...
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customer journey
How to Target Consumers at Moments of Influence Across the Purchase Journey Today, the relationship customers build with a company is far from linear. They research and connect with your business many times, across different devices and touchpoints.  Marketers must manage and automate engagement with consumers uniquely at every touch point, based on each individual’s...
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