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A Look at Trends and Statistics in the Automotive Aftermarket Industry The global automotive aftermarket industry is expected to reach $722.8 billion by 2020.  Today’s consumers are keeping their vehicles longer and are more aware of the importance of preventive maintenance and scheduled servicing to maximize the lifetime value of their vehicles. This rising demand for...
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E-commerce continues to be on a rapid path of growth in the automotive aftermarket industry, especially as the average age of automobiles climbs beyond its current record of 11.4 years. According to new research by UPS and comScore, 56% of online automotive parts and accessories shoppers are making their purchases online – an 8% increase over...
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V12 Data Helping Hands
V12 Lends Helping Hands V12 recently launched “Lending Helping Hands,” our first annual company-wide community service initiative. During the month of May, employees have been participating in community service projects in their local communities in Matawan, NJ; Tampa, FL; Chicago, IL; Washington, DC; and throughout the United States. Some of the projects include: Sorting non-perishable...
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Automotive Data
Data Will Fuel What’s Ahead For The Auto Industry Originally published on The automotive industry has seen a seismic shift as new technology and massive amounts of data flood this evolving landscape. Changing consumer behaviors, increased demands for connectivity, trends toward alternate types of mobility, and the convergence of the online and offline world...
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  Contact us to learn about V12’s New Mover Data Solutions.  Complete this form for more information or call us at (833) 812-4636.
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What Should Your Digital Marketing Strategy Look Like in 2018? Digital and marketing channels have become a vital channel today for acquiring and retaining customers. According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated...
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Email Marketing Data
85% of Marketers Agree that Email Marketing Performance is on the Rise.  How Do Your Campaign Strategies Stack Up? Email marketing is as strong as ever, with 85% of executives agreeing that email marketing performance is increasing.  This is according to a Nov 2017 report by Return Path in partnership with Ascend2.  Of those surveyed,...
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Marketing Data Statistics
Despite the slowed growth in auto retail sales this past year, there is one segment that is continuing to buy – the Millennials. According to research by Dealertrack, the Millennial generation is the fastest-growing auto retail segment, with 35% of all loans originating from this generation. There was also a 49% growth in Millennials' share for...
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Email Reactivation
Email Marketing Reactivation and Why You Need to Focus on Inactive Customers Email is cited as the most effective digital marketing channel for customer retention, while also serving as the foundation of the marketing-to-sales funnel for the majority of marketers across industries. However, according to a report by Marketing Sherpa, up to 75 percent of...
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