Category

Customer Data Platform
q2 truthset results v12 knows pet owners
More than 63 million households in the U.S. own pets. As such, pet-related businesses need to target this vast and valuable audience with precision. Additionally, pet owners are consistent shoppers. Pets are part of the family, and owners are making regular purchases of food, toys, and other essentials to keep their furry friends happy...
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the data driven advantage of first and third party data
Marketing today is all about being data-driven – using data to understand consumers, provide better experiences and personalize offers along the journey. There are many different types of data and classifications of data such as third-party data that can be purchased and data that is inherent to every organization – the first-party data every...
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Watch this discussion on the Customer Data Platform market, from the V12 Next Best Action thought leadership forum. With David Raab, Founder of the CDP Institute; Andy Frawley, CEO of V12; and V12 President, Anders Ekman. Watch Part II Below is a partial transcript from the discussion. Anders Ekman:Hello, I’m Anders, President of V12,...
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digital marketing
The Customer Data Platform market is expected to grow rapidly over the next five years or so, from USD 2.4 billion in 2020 to USD 10.3 billion by 2025 (Markets and Markets).  Investments are already on the rise.  CDP investments have grown sharply in 2020, perhaps as a way to get ahead of the uncertainty...
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Customer Data Platform 2020
Consumers produce mountains of data – we have seen this firsthand in our marketing efforts as we try to wrangle multitudes of data sources into some semblance of order. We know this.  Data is produced as consumers research products and services, fill out forms, browse websites, submit reviews, call customer service, place orders, and from...
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Marketing Strategy
Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Additionally, a large majority (82%) also feel that the role of marketing is highly valued in their business. This is according to a survey by the World Federation of Advertisers (WFA). Marketing’s role should be of particular value in...
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Customer Data Platform
Customer Data Platforms: What it is and Why You Need One Customer data platforms are making a huge impact in marketing world. You may have heard the term by now and understand the basic definition of what it is, but many marketers still have questions.  How is this different from a data management system or...
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