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Customer Data Platform
Marketing Strategy
Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Additionally, a large majority (82%) also feel that the role of marketing is highly valued in their business. This is according to a survey by the World Federation of Advertisers (WFA). Marketing’s role should be of particular value in...
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Customer Data Platform
[ON-DEMAND WEBINAR] Win & Retain More Customers with a Customer Data Platform You may have heard of Customer Data Platforms (CDPs) but are you still wondering exactly what they do and how they can help you boost your marketing efforts? Join us for this primer on CDPs, what they do, how they can streamline your...
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Customer Data Platform
Customer Data Platforms: What it is and Why You Need One Customer data platforms are making a huge impact in marketing world. You may have heard the term by now and understand the basic definition of what it is, but many marketers still have questions.  How is this different from a data management system or...
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