Category

Email
email marketing statistics mover marketing
As a marketer, you’ve probably heard the saying – “Email will never die.” Email has been around for decades, and it isn’t going anywhere. Like texting and social media, email is an integral part of modern-day communication. This, combined with advancements in data, personalization, and automation, makes email marketing a key component of today’s successful...
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consumer shopping trends 2019
Consumer shopping behaviors have shifted radically in response to the pandemic, higher prices, and low inventory from shipping and manufacturing strains.  In turn, brands have responded with rapid digital transformation to meet the changing needs of today’s shoppers.   As you consider your marketing strategies in 2022, here’s a look at 25 stats on the state...
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Email Marketing Stats and Trends Email continues to reign as one of the least expensive and most cost-effective marketing techniques. In 2021, 4.03 billion people around the world use email. Experts expect that number to grow as high as 4.48 billion by 2024. No other marketing channel even comes close to the potential reach of...
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Email Marketing
Email remains one of the most used and effective marketing channels.  When done properly, email has the potential to leverage sales, generate new customers and boost retention. Research by Demand Metric and Return Path examine the current state of email marketing, including brands’ top objectives, challenges and successes. Some of the key findings from the...
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Email Marketing
Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty.  Numerous research studies discuss the positive ROI and low cost of email marketing. Now more than ever, email has proven to be cost-effective and one of the best ways to communicate with consumers during the Covid pandemic. According...
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email marketing 2020
Did you know that email marketing is about 40 years old?  The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes Lifecycle Marketing) Today, email is...
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Email Marketing Trends and Strategies Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. In research by The Manifest,  almost 70% of businesses use email marketing as part of their campaign strategy. Other key findings: Among businesses that participate in email marketing,...
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