Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Research by Demand Metric and Return Path examine the current state of email marketing, including brands’ top objectives, challenges and successes. Some of the key findings from the...Read More
Marketing and customer communications have changed drastically this year. With the onset of the COVID-19 pandemic, many businesses had to quickly adapt their existing email marketing strategy and in turn, consumers have changed the way they interact with brands. In this free, 30-minute webinar, V12 explores how the email landscape has changed and the strategies...Read More
Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty. Numerous research studies discuss the positive ROI and low cost of email marketing. Now more than ever, email has proven to be cost-effective and one of the best ways to communicate with consumers during the Covid pandemic. According...Read More
Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes Lifecycle Marketing) Today, email is...Read More
Covid-19 has resulted in a surge in email marketing. For many brands, email has become the only method of outreach to customers and prospects as brands strive to stay sensitive to the situation, while at the same time, maintain business growth. In this 30-minute webinar, V12 discusses important tips and email best practices to engage...Read More
Email Marketing Stats and Trends While not new or perhaps very exciting, email still reigns strong as one of the least expensive and most cost-effective marketing techniques. Take a look at some of these statistics showing just how strong this marketing channel is: 73 percent of millennials prefer communications from businesses to come via email....Read More
25 Stats on Consumer Shopping Trends Consumer shopping behaviors are continuously evolving and brands must continuously adapt to meet their expectations. Emerging technologies such as voice commerce, social commerce and augmented reality will continue to gain traction in 2019. Omnichannel shoppers are demanding both online and offline experiences with brands often using both channels in...Read More
Email Marketing Trends and Strategies Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. In research by The Manifest, almost 70% of businesses use email marketing as part of their campaign strategy. Other key findings: Among businesses that participate in email marketing,...Read More
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