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customer acquisition
81% of Digital Retailers Rank Customer Acquisition as Highest Marketing Priority Customer acquisition is a top priority for many industries, and this is certainly no exception for ecommerce retail brands. Retailers are investing highly in acquisition marketing. According to research by Oracle, 81% of ecommerce retailers stated that customer acquisition was their biggest marketing investment...
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Facebook Advertising
[WEBINAR] How to Ramp Up Your Facebook Advertising and Boost Conversions Join us for this 30-minute on-demand webinar as V12 explores changes to the Facebook advertising landscape and how marketers are responding by adopting innovative growth strategies and tactics to boost conversions. Key Topics: An overview of the best types of marketing data to target...
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Brand Trust is More Important Than Ever for Consumers Today’s consumers have more options than ever when it comes to choosing among a huge mix of hundreds of brands and thousands of products and services.  In such a fiercely competitive environment, brand trust has become an important competitive differentiator. What makes a brand trust-worthy to...
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Data-Driven Marketing – What Investments are Making a Difference to the Bottom Line? In today’s day and age, data is being created exponentially.  In fact, in the last two years alone, 90% of the world’s data was generated.  By 2020, it’s estimated that 1.7MB of data will be created every second for every person on...
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personalization
How To Treat Your Customers Like Individuals Consumers want personalized experiences, but they also demand privacy.  They want brands to know when they are shopping in their stores but they find too much knowledge creepy. Brands continue to strive for personalization, but it can be confusing when consumers seem to have conflicting demands. Consumers have...
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Customer Acquisition
B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition In a report by WBR Insights, 80% of digital marketers stated they are feeling great pressure to meet customer acquisition and revenue goals, stating that they feel like they are “running on a never-ending hamster wheel”. According to the research, 23% of respondents...
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Omnichannel Shopping
Omnichannel Consumers and Retail of the Future Retail is continually evolving to embrace new technology, the rise of ecommerce and changing consumer shopping trends.  With these continual changes, the tactics used by retail marketers are also adapting. The Rise of Ecommerce eCommerce continues to grow at an unprecedented pace. In 2017 it reached around $2.3...
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Customer Marketing Data
The Power of First Party Data In the last two years alone, 90% of the world’s data was generated.  By 2020, it’s estimated that 1.7MB of data will be created every second for every person on earth. With so much data, brands have plenty of opportunity to know their customers and to use data-driven tactics...
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Generational Marketing
Generational Consumer Shopping Trends and Statistics Gen Z, Millennials, Gen X, Boomers and the Silents Marketers have been focusing heavily in recent years on marketing to millennials as they establish households and come into more spending power.  For some time, marketers have been adjusting their marketing tactics to appeal to this age group, those consumers...
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Social Media Marketing
Social Media Marketing: Trends and Opportunities As with all marketing channels, social media is continually evolving.  Since it was first introduced, it is continuing to grow, providing tremendous opportunities for brands to reach their customer base. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was...
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