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Data is at our fingertips – so much data, that as marketers, we both love and sometimes hate, the massive amounts of data to process.  With data, we can better understand our customers, apply more insightful analytics, optimize customer journeys, and create truly hyper-personalized marketing. Marketers should also be paying attention to the numerous marketing...
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New Mover Marketing
According to a study from the National Association of Home Builders, in the first year after buying a new home, homeowners spend almost $10,000 on average for furniture, appliances, home repairs, and a range of other services. Movers are a lucrative market that every business should be targeting. Just take a look at some of...
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Fitness Club Marketing
The $30 billion health and fitness industry in the U.S. has been growing by at least 3 – 4% annually for the last ten years and shows no signs of slowing down anytime soon. Currently about 20% of American adults have a fitness club membership, a number that could easily double in the next 10...
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Facebook continues to be the top social platform for marketers. 2.23 billion people log into Facebook every month. With such a massive number of users, it’s safe to say that many of your customers and prospects can be found on the platform. In fact, 95% of social media marketers say Facebook delivers the best ROI....
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Dealership Marketing
The car buying journey from initial research to final purchase is increasingly complex as consumers shop, research and purchase across numerous channels. The biggest challenge for automotive dealerships is identifying in-market consumers and converting them into customers. In today’s competitive auto industry, marketers have implemented many different ways to understand and measure their current and...
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new mover marketing
New movers represent a lucrative segment for many businesses. Movers are not only a high-spending group, they are also in a transitional stage which makes them more open to developing new brand loyalties. In this webinar, customer acquisition solutions provider, V12, discusses how businesses across industries can significantly boost their customer acquisition by targeting new...
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Customer Data Platform
The Rise of the Customer Data Platform to Drive Connected Customer Experiences Digital connectivity has become the new norm. Consumers are linked to an always-on network of information, use multiple devices, and can find answers to almost anything, at any given time. With access to massive loads of information across channels, consumers are more informed...
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consumer shopping trends 2019
25 Stats on Consumer Shopping Trends for 2019 Consumer shopping behaviors are continuously evolving and brands must continuously adapt to meet their expectations. Emerging technologies such as voice commerce, social commerce and augmented reality will continue to gain traction in 2019. Omnichannel shoppers are demanding both online and offline experiences with brands often using both...
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Email Marketing Trends and Strategies for 2019 Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. In research by The Manifest,  almost 70% of businesses use email marketing as part of their campaign strategy. Other key findings: Among businesses that participate in...
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aftermarket marketing blog
The Automotive Aftermarket – Top Strategies to Acquire Shoppers Online and In-Store The automotive aftermarket industry is expected to grow strategic at CAGR of 4.4% over the period of 2018 to 2023. (Market Research Future) In research by Global Market Insights, the industry is expected to exceed $680 billion by 2024. Driving this growth is...
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