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Email Marketing
The Current State of Email Marketing Email remains one of the most used and effective marketing channels.  When done properly, email has the potential to leverage sales, generate new customers and boost retention. Recent research by Demand Metric and Return Path examine the current state of email marketing today, including brands’ top objectives, challenges and...
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Data-Driven Personalization
Data-Driven Personalization – How Do Consumers Feel About Sharing Their Information Over recent years, there has been a lot of research about the value of a strong customer experience personalized messaging, and how consumers are willing to share their information in exchange for a more personalized brand interaction.  However, new research suggests this may not...
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Brand Trust is a Driving Factor for Two-Thirds of Consumers Brand loyalty is no longer just about good prices or good quality.  Brand trust is playing an increasingly important role. In research by Accenture, two-thirds of people (66%) say they are attracted to brands because a brand “does what it says it will do and...
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Trigger Data
[on-demand webinar] Revolutionize Your Marketing with Life Event Trigger Data According to Forrester Research , a consumer is 43% more likely to buy a product or service around a life event. In this 30-min webinar, V12 explores different types of trigger data and life event marketing tactics to most effectively engage consumers when they are...
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Marketing Technology
Data, Analytics and Technology Top the List for Marketing Investments Probably a familiar scenario for many but a marketer’s wish list is often much larger than their budget.  So where would marketers invest more if they had the budget? According to a recent survey by Merkle, almost one-third would invest more in data, analytics and...
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Marketing Personalization
[on-demand webinar] Trends in Marketing Personalization Brands must continually press forward to deliver the personalization consumers crave. In this 30-min webinar, V12 explores strategies and tactics to help you keep pace with today’s in-demand consumers. Topics include: Statistics and research proving the importance and ROI of personalized marketing How to integrate CRM data, third party...
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Email Marketing
Email Reactivation – Strategies to Win Back Dormant Customers As part of any good email strategy, customer acquisition, retention and reactivation are all components of a solid email plan. Acquiring new customers will always be a goal but focusing on retention is key. 65% of a company’s business comes from existing customers A 5% increase...
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State of Digital Marketing – Priorities, Challenges, Trends and More In today’s connected, always-on world, over 4.33 billion people are now active internet users, which is about 56% of the global population.  And this number only continues to grow.  Interacting with friends, family and brands through social, mobile and digital channels is very much the...
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automotive marketing ebook
Free eBook: Automotive Marketing Tactics and Strategies to Boost Growth Discover ways automotive brands and dealerships are adapting to rising consumer demands for seamless omnichannel experiences and personalized communications Trends and statistics on how consumers shop for cars including offline and online channels How data is fueling the automotive industry An overview of marketing challenges...
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50% of Marketers are Hampered by Siloed Data Understanding who your customers and prospects are is one of the most critical factors to retaining and acquiring customers.  Consumers today want to be understood across channels and receive the same personalized experience wherever and whenever they decide to interact with a brand.  However, marketers are challenged...
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