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Customer Lifetime Value
Strategies to Increase Customer Lifetime Value Customer Lifetime Value (CLTV) is the total worth to a business of a customer over the whole period of their relationship. CLTV is an important metric, especially considering it costs less to keep existing customers than it does to acquire new ones. In fact, an overwhelming majority (91%) of...
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Customer Experience Key to Consumer Loyalty Creating exceptional experiences for your customers and prospects can set yourself from the competition. This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Customers no longer base their loyalty on price or product. Instead, they stay...
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The Future of Online Advertising – Private Marketplaces versus Open Exchanges According to eMarketer’s recent report, US advertisers are set to spend close to $16 billion dollars on digital display ads bought in real-time on private marketplaces (PMPs) by 2021, according to the latest forecast from eMarketer. The analysis also predicts that the dollars spent...
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Location Marketing
Location-Based Marketing on the Rise Location based marketing is a powerful tool and more marketers are investing in this tactic to meet their customer acquisition and retention strategies. In fact, eMarketer predicts that marketers will spend $26.5 billion on mobile-location marketing advertising in 2019. In a report by Factual, almost 9 in 10 marketers said...
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customer experience marketing
Free Solutions Guide: Strategies to Optimize the Customer Experience Brands must continue to stay focused on the customer experience and be diligent about implementing systems and technology to create a solid CX foundation.  At its core, the customer experience is dependent on knowing who your customers are across the customer journey.  Delivering a personalized interaction...
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What are CMOs’ Most Important Media Channels? More data, new technologies, daily digital advancements – these all contribute to more empowered consumers with access to more channels on which to research and purchase. As the world continue to shift online, CMOs are doing the same, prioritizing digital media more so than other traditional channels. According...
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Data-Driven Personalization Key to Success Delivering personalized content, recommendations and experiences is key to business success in today’s competitive environment.  In order to be successful, brands must utilize data-driven strategies to know their customers and prospects and deliver relevant messaging.  Research conducted by Ascend examined how companies are going about delivering data-driven personalization.  For almost...
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Customer Experience
How to Optimize the Customer Experience – Strategies and Trends The customer experience continues to be top of mind for marketers.  In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019.   While a handful of companies feel...
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Brand Loyalty
Customer Retention Marketing Trends and Tactics Customer acquisition is usually cited as a top strategy for many brands. However, customer retention is just as important in contributing to the bottom line.  In an age where consumers have hundreds of choices when choosing products and services, maintaining brand loyalty has a massive impact. Here are some...
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Marketing Data
Over 50% of Businesses State They Can’t Survive without Quality Data Business executives recognize the value that data brings to the table, with 67% acknowledging the potential of data in helping them grow their businesses. This is according to new research by Dun & Bradstreet.  Of the more than 500 business decision-makers show participated in...
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