Blog | Contact Us | Client LogIn | 1-833-812-4636

Category

General
50% of Marketers are Hampered by Siloed Data Understanding who your customers and prospects are is one of the most critical factors to retaining and acquiring customers.  Consumers today want to be understood across channels and receive the same personalized experience wherever and whenever they decide to interact with a brand.  However, marketers are challenged...
Read More
holiday retail marketing
Holiday Shopping Retail Predictions 2019 Forecasts point to a bright holiday shopping season this year with estimates that holiday retail sales will increase 4.5 – 5%. Ecommerce holiday sales are expected to grow 14-18% over 2018.  This is according to Deloitte’s 34th annual holiday retail survey findings. Consumers plan to spend $1,496 per household this...
Read More
digital advertising
Digital Advertising – Key Trends Heading into 2020 The digital advertising landscape is constantly evolving to meet the demands of consumers today. More consumers head to digital channels to research, shop and find product recommendations. Just as importantly, they have very specific attitudes towards how brands decide to engage them while they are online.   To...
Read More
Data-Driven Marketing Tops List of Priorities for 55% Marketers Today Data-driven marketing tops the lists of priorities for 55% of marketers today.  This is according to research by eConsultancy.  According to survey respondents, 42% also stated improving customer intelligence for a holistic customer view and integration of marketing tools for greater efficiencies as important areas...
Read More
25 Email Marketing Statistics You Need to Know Heading into 2020 With an average ROI of 38:1, email marketing continues to be one of the most effective marketing channels. Email has the potential to drive customer acquisition, retention, loyalty and a number of other marketing tactics.  However, brands need to keep up with the latest...
Read More
Customer Lifetime Value
Strategies to Increase Customer Lifetime Value Customer Lifetime Value (CLTV) is the total worth to a business of a customer over the whole period of their relationship. CLTV is an important metric, especially considering it costs less to keep existing customers than it does to acquire new ones. In fact, an overwhelming majority (91%) of...
Read More
Customer Experience Key to Consumer Loyalty Creating exceptional experiences for your customers and prospects can set yourself from the competition. This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Customers no longer base their loyalty on price or product. Instead, they stay...
Read More
The Future of Online Advertising – Private Marketplaces versus Open Exchanges According to eMarketer’s recent report, US advertisers are set to spend close to $16 billion dollars on digital display ads bought in real-time on private marketplaces (PMPs) by 2021, according to the latest forecast from eMarketer. The analysis also predicts that the dollars spent...
Read More
Location Marketing
Location-Based Marketing on the Rise Location based marketing is a powerful tool and more marketers are investing in this tactic to meet their customer acquisition and retention strategies. In fact, eMarketer predicts that marketers will spend $26.5 billion on mobile-location marketing advertising in 2019. In a report by Factual, almost 9 in 10 marketers said...
Read More
customer experience marketing
Free Solutions Guide: Strategies to Optimize the Customer Experience Brands must continue to stay focused on the customer experience and be diligent about implementing systems and technology to create a solid CX foundation.  At its core, the customer experience is dependent on knowing who your customers are across the customer journey.  Delivering a personalized interaction...
Read More
1 2 3 4 11

Get on the list!

Be the first to know when we share new content geared to help you attract your ideal customers!