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Customer Data Platform
The Rise of the Customer Data Platform to Drive Connected Customer Experiences Digital connectivity has become the new norm. Consumers are linked to an always-on network of information, use multiple devices, and can find answers to almost anything, at any given time. With access to massive loads of information across channels, consumers are more informed...
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consumer shopping trends 2019
25 Stats on Consumer Shopping Trends for 2019 Consumer shopping behaviors are continuously evolving and brands must continuously adapt to meet their expectations. Emerging technologies such as voice commerce, social commerce and augmented reality will continue to gain traction in 2019. Omnichannel shoppers are demanding both online and offline experiences with brands often using both...
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Email Marketing Trends and Strategies for 2019 Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. In research by The Manifest,  almost 70% of businesses use email marketing as part of their campaign strategy. Other key findings: Among businesses that participate in...
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aftermarket marketing blog
The Automotive Aftermarket – Top Strategies to Acquire Shoppers Online and In-Store The automotive aftermarket industry is expected to grow strategic at CAGR of 4.4% over the period of 2018 to 2023. (Market Research Future) In research by Global Market Insights, the industry is expected to exceed $680 billion by 2024. Driving this growth is...
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retail marketing agency
Retail Trends Changing the Landscape in 2019 Retail is a fast-paced industry which must constantly evolve to meet consumer’s changing expectations. Disruptors such as the steady rise of eCommerce, the age of Amazon, the influx of more consumer data, and the increased speed of doing business means retail brands must constantly adapt or lose to...
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Furniture Advertising Agency
eCommerce or Brick-and Mortar? A Look at Evolving Trends in the Furniture Industry eCommerce has affected almost every facet of the retail industry. Furniture is certainly no exception. Recent research by eMarketer reported that online sales of furniture and home furnishings grew by over 16 percent and sales to nearly $36 billion. That number is...
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Facebook Advertising
How to Build Targeted Custom Advertising Audiences to Replace Facebook’s Partner Categories Despite facing challenges earlier this year, Facebook’s advertising revenue is skyrocketing. With over 2.27 billion monthly active users on Facebook as of September 30, 2018, Facebook continues to be one of the most effective way to advertise online. Compared to other networks, Facebook...
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Customer Data Platform
How to Accelerate Your Marketing Results with a Customer Data Platform You may have heard the term customer data platform or CDP. CDPs are quickly gaining momentum as the most promising new marketing technology to streamline data-driven processes for marketers. While you may have heard of the term, many marketers are still confused on exactly...
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Customer Data Platform
How Will IPG’s Purchase of Acxiom Affect Marketers? by Anders Ekman, President of V12 In a move to help clients more effectively target their ads and messaging, advertising holding company Interpublic Group (IPG) recently bought Acxiom Marketing Solutions for a price tag of $2.3 billion. The acquisition of Acxiom, which supplies data on 2.2 billion...
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QSR Marketing
[case study] Retail QSR (Quick Service Restaurant) Achieves 500% ROI with Email Acquisition Solution Issue Boost up the participation of their Brand Loyalty program nationwide. Goal Test concept: Build a multi channel brand awareness program along with an offer strategy to support “sign-ups” to the loyalty program within a few key markets. Measure Loyalty sign...
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