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Insurance
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How to Acquire the Omnichannel Insurance Consumer Today’s insurance consumers have access to more sources of information when choosing a policy. Long gone are the times when they simply picked up the phone to call their agent and get a quote. They use multiple channels – social media, policy comparison sites, peer recommendations, and do...
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Email Marketing Insurance
5 Email Marketing Tips for the Insurance Industry Email marketing is one of the most cost-effective, high ROI channels to bring in new revenue, new policy holders, and increase lifetime value. Companies using e-mail to nurture leads generate 50% more sales-ready leads and at 33% lower cost. And nurtured leads, on average, produce a 20%...
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Today’s insurance consumer shops across more digital channels, turns to social media for recommendations, and uses mobile across the entire purchase journey. To address the needs of these digitally savvy consumers, insurers must implement acquisition strategies that span traditional, digital and mobile channels.
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Today’s consumers are used to receiving personalized offers and customized solutions to meet their needs.  No matter the industry, a consumer expects to be known and communicated with accordingly.  The insurance industry is certainly no exception. Eighty percent of insurance consumers are looking for personalized offers, messages, pricing and recommendations from their auto, home or...
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New Study Indicates that Top Producing Insurance Agencies Generate More Leads with Marketing Automation
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Gaining millennial insurance customers may be top priority right now, but in just a few short years the next generation of policyholders will be the hot commodity in the market: Generation Z. Unfortunately for marketers across industries, this group born between the mid-1990’s and early 2000’s can’t be treated like their millennial predecessors. While they...
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According to consumers, insurers are not keeping up with their expectations - and customers are not sticking around long enough to give them the opportunity to prove otherwise. For those in the insurance industry, we are well aware of the poor rankings in customer experience satisfaction scores and know that customer loyalty is at an all-time low. Customer churn...
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Customer Data Platform
Advancements in technologies, bigger data sets and predictive analytics have changed the game for the insurance industry. For those who want to compete, data-driven marketing approaches must drive every customer engagement strategy.
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insurance marketing
The life insurance market continues to undergo change in the face of new regulations, digital disruption, changing consumer expectations, and generational shifts. This market, worth tens of billions of dollars, is ripe with opportunity for companies who can transform to this change.
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