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Reaching your customers and prospects at the right moment and through the right channel is key to any business. And social media is proving to fulfill this role for businesses across all industries. The insurance industry is certainly no exception. Research by LIMRA, the world’s largest association of life insurance and financial services companies, discovered...
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Insurance Segments
Mobile marketing is taking over in every industry, and insurance is certainly no exception. More insurance consumers are spending time on their mobile devices conducting research, watching videos, comparing quotes, and making decisions. Mobile is a crucial channel to reach today’s mobile consumers to drive awareness and ultimately conversions for your brand.
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Insurance Marketing Segments
The middle market ($35,000 – $100,000 income) represents a huge opportunity for life insurance companies. According to research by LIMRA and Epsilon, 68% of insurers said that the middle market was their top priority, and 73% said that the middle market will be their top priority in the future. Yet reaching and acquiring this population...
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millennials furniture marketing
The two largest generations today are the millennials (86 million) and baby boomers (77 million). Americans aged 50 and over will represent approximately half of the U.S. population and control 70 percent of the nation’s disposable income by 2017. And by 2025, millennials will account for 75% of the global market. These are two generations...
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  Today’s insurance consumers have access to more sources of information when choosing a policy. Long gone are the times when they simply picked up the phone to call their agent and get a quote. They use multiple channels – social media, policy comparison sites, peer recommendations, and do a whole lot of internet research....
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