Did you know the move is one of the most economically impactful life triggers? With more than $9,000 on average spent per move, there are several major purchase decisions consumers have to make. Because of this, movers have a permission to buy mentality. In fact, movers spend more within the first six months of moving...Read More
The key to a successful marketing campaign is a targeted audience. Understanding your ideal customer’s demographics, preferences, lifestyle, life events, shopping behaviors, and other important insights allows you to craft an effective campaign message that reaches them on the right channels at the right time. A valuable audience across industries that’s often overlooked are movers....Read More
The pandemic changed a lot for Americans – the way we work, socialize, shop – and move. As many as 9 million people in the U.S. have moved since the covid-19 pandemic began. Examining these moving trends show that this mass migration was different from previous years – largely in part due to the widespread...Read More
For years, mover marketing has been stagnant – few insights into pre-move indicators, stale direct mail campaigns, and a limited understanding of the mover audience. Mover marketing needed a complete overhaul to successfully reach the $170 billion mover audience. Overview of MoverTech MoverTech is a suite of proprietary technology and data solutions that has reinvented...Read More
Mover marketing hasn’t changed for years, until now. Introducing MoverTech – a suite of proprietary technology and data solutions driving a new generation in mover marketing. With MoverTech’s precisely targeted omnichannel and digital programs, you can now reach consumers the moment their homes are placed on the market – when they are making their most...Read More
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