Mover Marketing
3 Steps to Turn New Movers into New Customers If you aren’t marketing to new movers – you’re missing out! Approximately 40 million people move in the U.S. each year, and the 2015 New Mover Report by Epsilon found that the average household spends about $9,000 on goods, services, financial, and insurance products.  Not calculated...
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2021 moving trends
COVID-19 had a huge impact on moving trends in 2020, but how has 2021 been measuring up? Looking at the statistics, 2021 appears to be the year for unprecedented moving trends. With the increase in remote work opportunities, rising rent rates, all-time-low mortgage rates, and the desire to leave densely populated states for a more...
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how technology is changing the home buying process
The digital era has changed almost every aspect of our lives, including the way we buy homes. The time and effort saved using the internet is something today’s consumers heavily rely on. Fortunately for new movers, it’s never been easier than it is today to search for and buy a home online. With the plethora...
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Benefits Data Science Provides Mover Marketing
Understanding your audience is critical to the success of your mover marketing campaigns. Using your CRM and other first-party data sources allows your organization to pinpoint your ideal consumers’ contact information and shopping behavior. But even the best 1st party data analysis is unable to do one very important thing – predict in-market intent. That’s...
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Simplifying Moving Home Improving for Consumers
Complicated and downright overwhelming at times – moving is reported to be one of the most stressful life events. Extensive researching, planning, and decision making are all involved when it comes to moving and home improvement. Fortunately, today’s consumers have technology and resources at their fingertips to help make moving and managing home improvement projects...
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why mover marketing needs a gut renovation
Leveraging rich data allows brands to distinguish between potential movers who have their homes listed and those who are not moving. by Andy Frawley, Adweek With over 30 million people in the U.S. moving each year (and likely even more due to the pandemic) and spending on average $9,000 per move, mover marketing is a significant revenue...
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new technology brought to mover marketing
Did you know the move is one of the most economically impactful life triggers? With more than $9,000 on average spent per move, there are several major purchase decisions consumers have to make. Because of this, movers have a permission to buy mentality. In fact, movers spend more within the first six months of moving...
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investing in mover marketing
The key to a successful marketing campaign is a targeted audience. Understanding your ideal customer’s demographics, preferences, lifestyle, life events, shopping behaviors, and other important insights allows you to craft an effective campaign message that reaches them on the right channels at the right time. A valuable audience across industries that’s often overlooked are movers....
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covid moving trends
The pandemic changed a lot for Americans – the way we work, socialize, shop – and move. As many as 9 million people in the U.S. have moved since the covid-19 pandemic began. Examining these moving trends show that this mass migration was different from previous years – largely in part due to the widespread...
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advantages movertech provides mover marketing campaign
For years, mover marketing has been stagnant – few insights into pre-move indicators, stale direct mail campaigns, and a limited understanding of the mover audience. Mover marketing needed a complete overhaul to successfully reach the $170 billion mover audience. Overview of MoverTech MoverTech is a suite of proprietary technology and data solutions that has reinvented...
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