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MoverTech
How Retail Marketers Use Mover Marketing for Growth
Engaging with consumers is now more accessible than ever for retailers. But with a saturation of possible touchpoints and expanding competition, capturing the right audience in the right place at the right time requires a complex strategic approach. And while 38% of retail marketers say their overall marketing strategies are very successful, there is still...
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mover marketing top 5 insights marketers rely on
When people move, they’re more likely to interact with new brands and spend on new products and services. But, without the right insights on movers, your brand won’t be able to accurately identify and market to this valuable audience. Access to unified mover insights enables brands to improve reach and identify targeted audience segments to...
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Movers & Shakers
Movers & Shakers, a Podcast by V12 This new research study, conducted by V12 and Ascend2, explores the 2022 Marketer’s Perspective on Mover Marketing Report.  Check out this episode to learn how brands are utilizing mover marketing strategies to increase their customer acquisition and retention. Did you know? 41% of organizations who have a mover marketing strategy...
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Coffee Break Masonite
Jennifer Renaud, SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. She is currently tackling evolving a 100-year-old brand, Masonite, and changing what doors mean to consumers. She believes brands need to become useful in the decision-making process. The key to uncovering all these...
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gen x mover statistics
More on Movers: Gen X Mover Trends Report Gen Z Mover Trends Report Millennial Mover Trends Report Stay up to date with the latest insights and marketing resources. Thank you! You’ll be the first to know when we post more great marketing content!
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CMO Perspective Mover Marketing
Watch this webinar which unveils new research, conducted with Ascend2, exploring how brands are utilizing mover marketing strategies to increase their customer acquisition and retention. Did you know? 41% of organizations who have a mover marketing strategy in place report significantly greater increases in both customer acquisition and retention54% who have a mover marketing program in...
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webinar promo
Movers & Shakers, a Podcast by V12 During a move, consumers have a high propensity to interact with new brands and also are more likely to spend on new products and services. And how your company predicts and engages with that new mover is of growing importance. Today, new mover marketing is a powerful, highly...
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Article originally appeared on Marketing Charts. The national mover rate has been on a fairly steady decline over the past 35-40 years to a record low, but even so, 8.4% of Americans (or about 27.1 million) moved last year, per the Census Bureau. Past research has shown that people going through life changes make attractive targets for...
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Gen Z New Movers
Gen Z New Mover Report Gen Z refers to the current generation, who according to the Pew Research Center, consists of people born between 1997 and 2012. The oldest of this generation are now turning 25 years of age, marking a time when many are now out of college, getting married, and beginning to...
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Gen X Movers
Gen X New Mover Report Gen X, or Generation X, is the demographic group of people born between the mid-1960s to 1980. As of 2022, they are between 42 and 57 years old. Like every generation, this demographic is marked by a unique set of characteristics, traits, and values. New research from V12 and...
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