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Retail
restaurant marketing
Mobile Location Marketing for Quick Service Restaurants Around 17 percent of U.S. consumers dine out at quick-service restaurants at least once a month and approximately 20 percent visit them at least once a week. In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of...
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The Growth of eCommerce – Are You Ready Global ecommerce is growing at an unprecedented pace. In 2017 it reached around $2.3 trillion and is expected to hit $4.5 trillion in 2021 (according to a Statista report). In the US alone, ecommerce represents almost 10 percent of retail sales — a figure that is growing...
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consumer shopping trends 2019
25 Stats on Consumer Shopping Trends for 2019 Consumer shopping behaviors are continuously evolving and brands must continuously adapt to meet their expectations. Emerging technologies such as voice commerce, social commerce and augmented reality will continue to gain traction in 2019. Omnichannel shoppers are demanding both online and offline experiences with brands often using both...
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retail marketing agency
Retail Trends Changing the Landscape in 2019 Retail is a fast-paced industry which must constantly evolve to meet consumer’s changing expectations. Disruptors such as the steady rise of eCommerce, the age of Amazon, the influx of more consumer data, and the increased speed of doing business means retail brands must constantly adapt or lose to...
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Furniture Advertising Agency
eCommerce or Brick-and Mortar? A Look at Evolving Trends in the Furniture Industry eCommerce has affected almost every facet of the retail industry. Furniture is certainly no exception. Recent research by eMarketer reported that online sales of furniture and home furnishings grew by over 16 percent and sales to nearly $36 billion. That number is...
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Top Furniture Customer Acquisition Strategies to Boost Sales and Brand Loyalty Furniture shopping has never been more complex – and neither has furniture selling. Consumers shop across multiple channels, have little brand loyalty, and a staggering 81% have already done extensive research on-line before they even step into your store. However, there is good news. ...
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millennials furniture marketing
5 Ways Furniture Companies Can Boost Growth by Marketing to Millennials Baby boomers are continuing to downgrade into smaller homes and millennials are the target audiences on the radar for most furniture brands. Millennials – the population born in the US between 1980 and 2000, are the largest population segment of over 79 million people,...
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QSR Marketing
[case study] Retail QSR (Quick Service Restaurant) Achieves 500% ROI with Email Acquisition Solution Issue Boost up the participation of their Brand Loyalty program nationwide. Goal Test concept: Build a multi channel brand awareness program along with an offer strategy to support “sign-ups” to the loyalty program within a few key markets. Measure Loyalty sign...
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A national retailer increased brand reach and engagement through V12’s reactivation program The story. A national retailer wanted to reactivate a large file of lapsed email addresses. They were not engaging with these inactive email addresses due to existing email service provider restraints that enforce recency of email addresses. V12 provided a dedicated ISP infrastructure,...
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Email Acquisition
[case study] A Retail Grocery Chain Achieves a 28% Increase in Loyalty with Email Acquisition Issue Lower than expected sales in some of the suburban locations. Goal Increase foot traffic, which results in revenue, within defined suburban communities where the competition was stronger. Solution Modeled current customers and loyalty customers separately. Produced 2 targeted audiences with...
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