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Retail
Email Acquisition
[case study] A Retail Grocery Chain Achieves a 28% Increase in Loyalty with Email Acquisition Issue Lower than expected sales in some of the suburban locations. Goal Increase foot traffic, which results in revenue, within defined suburban communities where the competition was stronger. Solution Modeled current customers and loyalty customers separately. Produced 2 targeted audiences with...
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[case study] Major Retailer Achieves 2.3x ROI with CRM Email Reactivation Issue 20% of a major retailer’s CRM email file went dormant equating to slightly over 20 million records. The retailer knew that these individuals are transacting but the ESP would not deploy emails without an “open” within 12 months. Goal Drive sales by emailing...
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eCommerce Customer Experience
Why Personalizing the Ecommerce Experience is More Critical Than Ever The customer experience continues to be an important factor in garnering repeat business, higher lifetime value, and creating brand loyalty. Online experiences are even more important than ever with 76% of consumers say they view this experience as the true test of how much a...
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Retail Consumer Statistics 2018
50 Statistics About Retail Marketing and Consumer Shopping Trends Are you an omnichannel retailer?  Consumers shop today across channels, both online and in brick-and-mortar locations.  They price check from their phones, add items to their online carts only to head into a physical store to make a final purchase, and shop from tablets, phones, laptops,...
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generation z
Gen Z, the generation born after the millennials, is rapidly becoming a critical audience for marketers and brands to understand. Even if they aren’t your target at the moment, they will be soon. The Gen Z’ers, loosely defined as those under currently 20, are America’s largest demographic group (25.9% of the population). They are the...
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Omnichannel Shopper
5 Strategies to Engage and Convert Today’s Omnichannel Shopper Consumers are shopping across numerous channels, including digital, mobile and physical locations. With the ever-increasing focus on omnichannel strategies to stay competitive, retailers must continually keep up with the changing online landscape to maintain their competitive edge. Although fierce competition won’t get any easier, plenty of...
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Retail Outlook: Omnichannel Consumers are in Control Online retail and brick-and-mortar stores alike are scrambling to stay relevant and meet the ever increasing demands of today’s omnichannel consumer. This is certainly not a new development, but retailers are grasping the reality that omnichannel is NOT a trend and that consumers will only continue to demand...
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Retail Report: What’s Your Mobile Achievement Grade? Most Retailers Are Failing to Deliver Just when we thought we had our mobile strategies figured out, new technologies, more apps, and changing shopping behaviors change the game yet again. Your websites and emails are probably now mobile optimized and you may have a mobile app in place,...
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