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Retail
Many consumers still love the in-store shopping experience – trying things on, browsing sales racks, or touching a piece of furniture. But what may surprise you, more and more consumers see shopping at a brick-and mortar establishment as something to be avoided.  If fact, they would rather wash dishes than hit a physical store.  According...
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In the digital era where consumers are just as likely to purchase online as in a brick-and-mortar location, delivering a seamless channel experience has become the new competitive imperative. Retailers are ramping up their investments in omnichannel and multichannel strategies to deliver exceptional experiences, wherever and whenever today’s consumers choose to interact with brands.
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Consumers are shopping across numerous channels, including digital, mobile and physical locations. With the ever-increasing focus on omnichannel strategies to stay competitive, retailers must continually keep up with the changing online landscape to maintain their competitive edge. Although fierce competition won’t get any easier, plenty of opportunities exist for retailers to capture new market share...
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Despite the growing impact of ecommerce, 93% of retail sales still occur in brick-and-mortar locations. The caveat? The majority of these shoppers now start their research online before choosing which retailers to visit. By understanding this customer path to purchase across offline and online channels, retailers can better implement strategies and tactics to convert shoppers...
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Despite the flurry of new mobile offerings, retailers continue to struggle with integrating mobile into the overall marketing strategy.  According to the research, 44% of respondents stated integrating mobile was the biggest challenge. Other challenges to mobile marketing included uniting marketing and IT teams (42%), lack of internal sources (24%), and not enough budget (20%).
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An increasing number of marketers across industries now say that mobile is their biggest priority. And for good reason. With the increasing awareness of how mobile affects every stage of the purchase journey, brands must quickly become mobile-first strategists to stay connected with today’s on-the-go consumers.
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The reality for retailers today is that to be successful, omnichannel strategies are no longer an option but a necessity to stay competitive. Consumers want to engage with brands on social media, in a physical store, on an ecommerce site, through a mobile app, via email or through a phone call. And they are demanding...
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Gaining (and maintaining) customer loyalty can significantly boost revenue for retailers. However, as the needs and demands of today’s consumers change, customer loyalty is not as easy to come by. Research by Access Development reported that 79% of customers would take their business to a competitor within a week of experiencing poor customer service. This...
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Retailers and marketers across industries are well aware that consumers today are in charge. They use multiple devices, numerous channels, and are always connected. The consumer journey is disjointed and fractured among numerous touchpoints, yet consumers continue to demand more from brands and expect retailers to cater to their needs. Marketers are under more pressure...
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Mobile users do everything on their phone including chatting, socializing, researching, and of course shopping.   Mobile already accounts for 30% of ecommerce and according to company Coupofy.com, mobile commerce is growing 300% faster than traditional ecommerce. As consumers increasingly transition from their desktops to mobile devices, organizations across all industries need to pay full attention to...
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