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Article originally appeared on Marketing Charts. The national mover rate has been on a fairly steady decline over the past 35-40 years to a record low, but even so, 8.4% of Americans (or about 27.1 million) moved last year, per the Census Bureau. Past research has shown that people going through life changes make attractive targets for...
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The 2022 Marketer's Perspective on Mover Marketing Research
V12 recently launched the 2022 Marketer’s Perspective on Mover Marketing Report, which explores how brands are utilizing mover marketing strategies to increase their customer acquisition and retention. The report was conducted in conjunction with Ascend2, who ran an online study in February and March 2022 of over 250 marketing professionals working for enterprise organizations in...
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New Mover Statistics
New movers have long been a lucrative market to engage with and for good reason. New movers are making large purchases in a relatively short amount of time to complete their moves and settle into their new homes. They’re also more likely to try new brands and service providers. So, what exactly are today’s new...
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Marketing Strategy
Consumer behaviors have changed drastically this past year.  The pandemic has altered how consumers shop, research for new products and engage with brands.  As a result, brands have also had to pivot to meet consumers’ changing expectations and shopping patterns.  As marketers worked to evolve their strategies, one of the key areas of focus has...
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Marketing Tips & Strategies to Boost Your Dealership Conquesting & Prospecting Now so more than ever, the auto industry is in a state of constant flux and consumer preferences are rapidly changing. Although change is inevitable, there is no shortage of opportunities for dealers to acquire new customers and sell more cars. By getting more...
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Email Marketing
Email marketing continues to be a top performing channel for marketers.  Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post. For every dollar brands invest in email marketing, they receive 42 dollars in...
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Loyalty Marketing Video
Watch part 1 of the discussion on loyalty marketing with David Slavick and Jay Weinberg of Ascendant Loyalty; and Anders Ekman, President of V12.  Stay tuned for Part II. Contact us to learn how V12 and Ascendant Loyalty can can help you target and retain your most loyal customers. Click here to learn more.
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Marketing Database
Research shows that every year, 25-30% of data becomes inaccurate leading to less effective sales and marketing campaigns and businesses lose as much as 20% of revenue due to poor data quality. In this webinar, V12 discusses best practices and strategies for creating an enterprise built on high quality marketing data. SPECIFIC TOPIC INCLUDE: An...
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Marketing Tips & Strategies to Help Your Company Thrive During Covid19 The Covid 19 pandemic has had a significant impact on businesses and consumers alike. Consumers have radically changed the way they shop and interact with brands. In turn, businesses must be agile and adapt to changing consumer behaviors and expectations. Download our new success...
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The news of the death of George Floyd and the subsequent outpouring of anger and emotion have affected us all. Unfortunately, this wasn’t an isolated incident, and we all need to take time to reflect and then act to end systemic racism and bias in all forms. As I have personally reflected on these issues...
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