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customer insights
The relationship between brands and customers has changed radically over the past few decades.  Not long ago, consumers cared more about price and quality than any other factor.  Today, while high quality is still a factor in purchasing decisions, price is no longer at the top of the list.  Other factors such as convenience, positive...
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email marketing
V12 recently held a webinar on email marketing and how brands can optimize their email strategies. Below is a summary of the information we presented or view the full webinar at the end of this article. The Mobile Revolution Like almost all things, smartphones have revolutionized the way we do email. While we know that...
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