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Marketing Strategy
Consumer behaviors have changed drastically this past year.  The pandemic has altered how consumers shop, research for new products and engage with brands.  As a result, brands have also had to pivot to meet consumers’ changing expectations and shopping patterns.  As marketers worked to evolve their strategies, one of the key areas of focus has...
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Marketing Tips & Strategies to Boost Your Dealership Conquesting & Prospecting Now so more than ever, the auto industry is in a state of constant flux and consumer preferences are rapidly changing. Although change is inevitable, there is no shortage of opportunities for dealers to acquire new customers and sell more cars. By getting more...
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Email Marketing
Email marketing continues to be a top performing channel for marketers.  Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post. For every dollar brands invest in email marketing, they receive 42 dollars in...
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Loyalty Marketing Video
Watch part 1 of the discussion on loyalty marketing with David Slavick and Jay Weinberg of Ascendant Loyalty; and Anders Ekman, President of V12.  Stay tuned for Part II. Contact us to learn how V12 and Ascendant Loyalty can can help you target and retain your most loyal customers. Click here to learn more.
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Marketing Database
Research shows that every year, 25-30% of data becomes inaccurate leading to less effective sales and marketing campaigns and businesses lose as much as 20% of revenue due to poor data quality. In this webinar, V12 discusses best practices and strategies for creating an enterprise built on high quality marketing data. SPECIFIC TOPIC INCLUDE: An...
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Marketing Tips & Strategies to Help Your Company Thrive During Covid19 The Covid 19 pandemic has had a significant impact on businesses and consumers alike. Consumers have radically changed the way they shop and interact with brands. In turn, businesses must be agile and adapt to changing consumer behaviors and expectations. Download our new success...
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The news of the death of George Floyd and the subsequent outpouring of anger and emotion have affected us all. Unfortunately, this wasn’t an isolated incident, and we all need to take time to reflect and then act to end systemic racism and bias in all forms. As I have personally reflected on these issues...
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V12 Wellness Program
As the U.S. begins a third month of quarantines and social distancing, an equally insidious contagion seems to be on the rise: the COVID-19 Blues–a sly and heady combination of anxiety, isolation, frustration, overindulging, and lethargy affecting many of us. Recognizing the need to provide special support to our team members during this time and...
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In-Market Shoppers
Do you know who is visiting your website? What if you could identify and convert visitors to your website with one seamless process? With V12 Signals WebID, now you can. WEB ID CLOSES THE GAP BETWEEN WEB TRAFFIC AND CONVERTED SALE Marketers can fill up the funnel: Most marketing investment is made filling up the top...
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Coronavirus News
A few years ago, V12 launched a volunteer initiative, V12 Lends Helping Hands. During our “Helping Hands” days, V12 teams all around the country volunteered to clean parks and beaches, pack boxes at food banks, assist at animal shelters, among other activities to put our company values into action to improve the communities in which...
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