Coffee Break with Masonite’s CMO on Movers and Brand Building

Jennifer Renaud, SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. She is currently tackling evolving a 100-year-old brand, Masonite, and changing what doors mean to consumers. She believes brands need to become useful in the decision-making process. The key to uncovering all these riches is insights.

Watch this webinar and hear Jennifer explain how a few key customer insights drove her to understand how homeowners relate to doors and how Masonite is evolving their brand to meet their customer’s needs.

Key Topics

  • How to leverage customer insights to build a brand
  • How to relate a brand experience to what a customer needs and wants
  • How to leverage data to uncover how to meet customers on their purchase journey
  • How to create a branded category and be there first to be the most useful to the customer

Related Webinar: Why Your Brand Should Invest in New Mover Marketing

The 2022 Marketer’s Perspective on Mover Marketing

Download the free 2022 Marketer’s Perspective on Mover Marketing Report and explore how brands are using mover marketing to boost customer acquisition and retention.

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