30 Email Marketing Statistics to Inform Your Mover Marketing Strategy

As a marketer, you’ve probably heard the saying – “Email will never die.”

Email has been around for decades, and it isn’t going anywhere.

Like texting and social media, email is an integral part of modern-day communication. This, combined with advancements in data, personalization, and automation, makes email marketing a key component of today’s successful marketing programs.

How Brands are Using Email as Part of Their Mover Marketing Programs

When it comes to mover marketing, email is a digital channel brands cannot afford to forego. With access to rich consumer audiences and insights, email enables marketers to reach movers early and target them at key points throughout the move journey. As a result, using email as part of a mover marketing program has proven to be an effective channel to support brands’ customer retention and acquisition efforts. Check out the following statistics to learn more about the value of marketing to movers.

Why Market to Movers?

Why Email Marketing Should be a Part of Your Mover Marketing Strategy

Check out these 30 stats on email marketing to learn why email is a vital channel for your mover marketing strategy.

Email Usage Statistics

  1. In 2022, 4.03 billion people around the world use email. The number of global e-mail users is set to grow to 4.48 billion users in 2024. – Statista
  2. The average person has 1.75 email accounts. – The Radicati Group
  3. There are over 1.8 billion active Gmail users. –  FinancesOnline
  4. In 2021, 319.6 billion emails were sent every day worldwide. This is projected to increase by over 376 billion by 2025. – Zippia
  5. Millennials use email most, with an average of 6.4 hours spent per day. Older generations use email for about five hours daily. – HubSpot
  6. 85% of users check their emails on a mobile phone. – Adobe
  7. 74% of Baby Boomers think email is the most personal channel to communicate with brands. – HubSpot
  8. 35% of marketers send their customers 3-5 emails per week. – HubSpot
  9. 50% of consumers prefer communicating with brands via email. – Adobe
  10. 87% of marketers use email marketing to distribute their content. – Content Marketing Institute

Email Segmentation and Personalization Statistics

  1. 94% of marketing professionals say that email personalization is “extremely important” for meeting their marketing objectives. – Campaign Monitor
  2. 74% of marketers say targeted email personalization increases customer engagement. – eConsultancy
  3. Emails with personalized subject lines are 26% more likely to be opened. – Campaign Monitor
  4. Emails with personalized subject lines generate 50 percent higher open rates.  – Data Axle
  5. Marketers who use segmented campaigns note as much as a 760% increase in revenue. –Campaign Monitor
  6. Segmented and targeted emails generate 58% of all revenue. – DMA
  7. 88% of users are more likely to respond to an email if it looks like it’s been specifically created for them. – Dynamic Yield
  8. The most effective tactics for email automation are mapping the customer experience (53%) and use of personalized messages (51%). – Ascend2
  9. Automated emails have a 70.5% higher open rate and 152% higher click-through rate than generic email newsletters. Instapage
  10. 55% of consumers believe receiving targeted promotions and discounts would create a more enjoyable email experience. – Dynamic Yield

Email ROI Statistics

  1. 320% more revenue is driven from automated emails than non-automated emails – Campaign Monitor
  2. Triggered emails result in 8 times more opens and greater ROI than typical bulk emails. – Experian
  3. Email generates $36 for every $1 spent, which is an astounding 3,600% ROI, making it one of the most effective digital channels. Litmus
  4. Email marketing continues to be the greatest driver of revenue for businesses. Additionally, revenue from email marketing ROI continues to improve year over year. Lyfe Marketing
  5. A survey from eMarketer revealed that email marketing drives 25% of the overall revenue for businesses surveyed. eMarketer
  6. 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention. – Emarsys
  7. The average revenue per promotional email is $0.02. Meanwhile, birthday emails result in $0.07, welcome emails $0.18, and abandoned cart emails $5.64.- Omnisend
  8. 60% of consumers say they’ve made a purchase because of a marketing email they received. – Constant Contact
  9. A forwarded email is worth an average of $12.41, compared to a shared social media post which is only worth about $5.62. – Adweek
  10. Personalized email marketing generates a median ROI of 122%. – eMarketer

Contact us to learn more about how V12’s agency team can help you put email programs in place to power your brand’s customer acquisition and retention initiatives.

The 2022 Marketer’s Perspective on Mover Marketing

Download the free 2022 Marketer’s Perspective on Mover Marketing Report and explore how brands are utilizing mover marketing strategies to increase their customer acquisition and retention.

mover marketing b2b report

More on Mover Marketing:

Top 7 Challenges of Mover Marketing & How to Overcome Them

[On-Demand Webinar] Understanding the New Mover Journey to Drive Marketing Programs

Debunked: Top 8 Mover Marketing Myths

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