Facebook continues to be the top social platform for marketers. 2.23 billion people log into Facebook every month. With such a massive number of users, it’s safe to say that many of your customers and prospects can be found on the platform. In fact, 95% of social media marketers say Facebook delivers the best ROI.
Here are some additional stats on Facebook every marketer should know:
- 68% of Americans use Facebook
In comparison, 35 percent of Americans use Instagram, 29 percent use Pinterest and 24 percent using Twitter. (Hootsuite)
- Who’s using Facebook?
35% of Facebook’s ad audience is under 25, and 30% of its ad audience is aged 25 through 34.
- Product Discovery
78% of American consumers have discovered retail products to buy on Facebook.
- Facebook is the top platform for both B2B and B2C businesses
98 percent of the B2C businesses surveyed in Hootsuite’s 2018 Global Barometer Report use Facebook, while 89 percent of the B2B companies do. For B2B marketers, LinkedIn’s popularity fell from 37 to 28 percent.
- 30% of marketers think Facebook offers the highest digital ad ROI
Although Google came out on top overall, Facebook beat other social platforms such as Instagram, YouTube and Twitter.
- An average Facebook user clicks on 8 ads per month
This breaks down to about 10 ads for women and 7 for men.
- Facebook Video
Mobile-optimized Facebook video lifts brand awareness to 67% percent.
- Facebook Business Followers
39% of Facebook users say that they follow Facebook Business Pages because they want to receive special offers. (SocialMediaToday)
- 57% of consumers say that social media influences their shopping.
Out of that 57%, 44% said that Facebook was most influential platform. (Hootsuite)
- Ad Clicks and Purchases
26% of Facebook users who clicked on ads reported making purchases in one survey.
Getting Started with Facebook Advertising
There is still some confusion in the marketplace about how to most effectively advertise on Facebook, you may recall that in early 2018, Facebook turned off access to third-party data in the platform for advertising purposes.
As a result, marketers were left with a gap in their strategy without access to Facebook audience strategy. Many businesses today work with third party data vendors to help build audiences for upload into Facebook.
For example, a furniture retailer may want to customize an offer for consumers who have recently moved or who are most likely to be in market for furniture. The retailer may also want to send offers to their own customer base who have purchased from them in the past. To do so, the furniture brand can work with a third party to build audiences of new movers, their own first party customer data, modeled audiences based on their best customer profile, and so on.
V12AudienceLink Facebook Advertising Solution
V12 offers V12AudienceLink, a full-service advertising solution for businesses of all sizes. Clients using V12 AudienceLink for Facebook campaigns have experienced a 3x increase in sales conversions and a 20% increase in engagement.
How the Process Works:
- Initial Strategy Session
V12 will work with you to understand your audiences, brand, campaign objectives and help you determine the best strategy to meet your needs.
- Audience Development
Optimize your outreach with high-performing audiences using any combination of your current customer data or V12’s third party data assets.
- Creative Development
Our Facebook creative team is experienced in creating high quality ads that convert, including ad copy, video, high impact imagery, page like ads and more.
- Campaign Development
Once ads are approved, our specialists will place your Facebook ads and monitor them on a consistent basis to ensure you are receiving optimal results and conversions.
- Facebook Reporting
Each month, our team will deliver a report detailing the performance of your ads including impressions, click-through and return-on-investment (ROI) reporting.
Target Facebook Acquisition Audiences Based on Your Best Customer Profile
Based upon your best customer profile, we will create a look-alike acquisition audience using V12 AudienceLink’s industry-leading third-party data sets. Using AI and machine learning algorithms, we combine over 1,000+ attributes to create a highly custom audience for rapid deployment.
Target Your First-Party Audiences and Look-Alike Audiences on Facebook
Target your first-party audiences using your internal customer list. To optimize your audience reach, V12 performs rigorous email and phone verification and append processes to ensure you have the highest quality data set to achieve a higher match rate to Facebook’s member base.
In addition, we will append V12 AudienceLink to your customer database to gain deeper insights into your customers and create look-alike audiences. We offer only the highest-blend of data available with 100% opt-in emails and in full compliance will all privacy regulations.
You may enhance your audience with any number of attributes from our extensive database including demographic, behavioral and lifestyle selects such as age, income, interests, personality data, in-purchase indicators, vehicle information and more.
Incorporate Video Ads
There are several types of ad formats that can be used in Facebook. The type of ad you choose will depend on your advertising objective. You can check out a beginner’s guide to ad format types on Facebook – https://www.facebook.com/business/help/1263626780415224.
However, one type of ad reigns supreme above all others and that’s video.
According to BuzzSumo:
- On average, video posts on Facebook get at least 59 percent more engagement than other post types.
- In fact, when looking at what types of content made up the top 500 Facebook posts of 2018, more than 81 percent were videos.
- Images only accounted for 18 percent of the top posts, while Links made up a mere 0.2 percent.
Facebook video ads are the best way to ensure people remember your brand and come back to your site. Video isn’t just trending on Facebook, it’s a strategy that works to engage and convert website visitors, to push leads down the funnel in email marketing campaigns, and to fuel engagement across multiple channels.