[FIRESIDE CHAT] How a Corporate Data and Analytics Startup is Shaking up the Auto Aftermarket

Watch this fireside chat with Tim Eisenmann, CEO of Torqata and Chief Analytics Officer of American Tire Distributors (ATD). Anders Ekman, V12’s President, chats with Tim, exploring how ATD has been at the forefront of using data and advanced analytics to transform their distribution model and drive traffic to its more than 60,000 retail customers.

Focus areas include:

  • Learn about Torqata and how ATD transitioned and built a world-class data science team, using technology and tools to create a highly agile and optimized workflow to support the replacement tire industry.
  • Learn how Torqata is using automotive data, mover marketing and advanced analytics to optimize operations and generate more business for its customers.
  • Learn how automotive and automotive aftermarket companies can institute foundational innovation today to deliver value and long-term profitability.

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