Gen X New Mover Report

Gen X, or Generation X, is the demographic group of people born between the mid-1960s to 1980. As of 2022, they are between 42 and 57 years old. Like every generation, this demographic is marked by a unique set of characteristics, traits, and values.

New research from V12 and Porch, conducted by The Harris Poll uncovers key insights on this generation’s spending habits throughout the entire moving journey.

Key Topics

  • Time in months before a move that Gen Xers researched services
  • What services Gen X anticipate finding a provider for within the first 12 months of moving
  • Average amount spent on products and services
  • Timing of item purchases
  • Timing of change of service providers
  • Top home improvement projects
  • What entices Gen X new movers to try new brands
  • Research methods Gen X new movers use to find new brands
  • What products and services Gen X new movers are most likely to try a new brand for & more

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