Engaging with consumers is now more accessible than ever for retailers. But with a saturation of possible touchpoints and expanding competition, capturing the right audience in the right place at the right time requires a complex strategic approach. And while 38% of retail marketers say their overall marketing strategies are very successful, there is still ample opportunity for improvement.
V12 partnered with Ascend2 to field the 2022 Retail CMO’s Perspective on Mover Marketing Report that explores how retail marketers are using mover marketing strategies to increase the effectiveness of their customer acquisition and retention programs.
- How Effective is Mover Marketing?: Retailers with mover marketing strategies are over 2.5x more likely to see significant increases in both customer acquisition and retention.
- Who is Using Mover Marketing?: Nearly one-quarter of retail organizations are planning to implement a mover marketing strategy in the coming year compared to just 15% of all other industries.
- What is the Impact of Mover Marketing?: 88% of retail marketers say that the effectiveness of mover marketing is increasing.
- How is Mover Marketing Being Deployed?: 68% of retail marketers focus their mover marketing efforts on digital channels. 43% of those who use mover marketing more frequently in digital channels rate the impact of mover marketing on overall marketing performance as an 8 or higher compared to just 25%.
Download the 2022 Retail CMO’s Perspective on Mover Marketing Report
Download the 2022 Retail CMO’s Perspective on Mover Marketing Report to learn how mover marketing provides a strategic advantage in the retail industry today.