[new research] 2022 New Mover Trends Report – Meet Today’s New Movers

Moving is the most powerful economic trigger in a consumer’s life. New movers represent a lucrative segment for many businesses. However, not only are new movers a high-spending audience, they are also in a transitional stage that makes them more open to developing new brand loyalties.

The 2022 New Mover Trends Report by V12 dives into the profile of the modern mover, what motivates them, and how they spend so you can start turning new movers into new customers for your business.

Packed With Insights On Today’s New Movers:

Profile of Today’s New Mover
64% of new movers have experienced a recent life event. Explore the profile of the 2022 new mover, with insights on demographics, homeownership status, recent life events, and more.

Purchase Intent & Shopping Behaviors
72% of new movers buy new items and services prior to moving. Uncover key insights on new movers’ shopping behaviors, including purchase timing, enticements to try new brands, social media purchasing power, and more.

Home Improvement Projects
Buying a home is the biggest investment a consumer can make. As a result, 7 in 10 new movers are pursuing home improvement projects. Learn what home projects are top of mind, as well as what methods they prefer using to complete them.

Valuable Data To Guide Your Acquisition & Retention Marketing Strategies

  • Understand why marketers need to implement omnichannel marketing strategies to engage new movers across the entire decision process.
  • Discover the importance of having a strong digital presence to engage new movers early in the research process.
  • Learn how to use marketing data like insights into life events and purchase intent to reach new movers with personalized messaging.

Download the 2022 New Mover Trends Report

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