Free eBook: Strategies to Target Today’s Omnichannel Consumers
Marketing is breaking new boundaries as data continues to grow at remarkable paces and technology is changing faster than we can keep up. Marketing executives are now spending approximately one-third of their budgets on channels they didn’t even know existed 5 years ago. They expect that average to reach 40% in just a couple of years. (Salesforce State of Marketing)
This digital revolution has completely altered the way consumers interact with brands. Consumers now shop across any number of channels and devices, often beginning on one channel and device for research and using another for purchase. A consumer may receive an email and read it on their phone, later research the product on their tablet, and then possibly purchase the product on their laptop or head to a physical store. Hundreds of variations exist, making it difficult for brands to keep up with omnichannel shoppers who are demanding personalized experiences, both offline and online.
Download our new Omnichannel Marketing eBook as we explore the world of omnichannel consumers, how they shop, what they expect, and strategies to convert them into customers.
What you will learn:
- Discover ways brands are adapting to rising consumer demands for seamless omnichannel experiences and personalized communications
- The Omnichannel Reality: Why the customer experience matters across offline, online, and mobile channels
- How Customer Data Platforms can enhance the customer experience through data integration, journey management and analytics
- An introduction to Purchase Intent Marketing and how it can dramatically boost engagement and conversions