[ON-DEMAND WEBINAR] 2021 New Mover Trends: Marketing to Today’s Mover

Watch our webinar which unveils new research, conducted with the Harris Poll, featuring the 2021 New Mover Trends Report. We explore the state of today’s new movers and discuss valuable opportunities for brands to reach a lucrative audience of consumers who are actively spending.

Highlights of the webinar include an overview of today’s mover, revealing The Profile of Today’s MoverHow Today’s Mover Spends, and How Today’s Mover Feels.

For example, did you know?

  • Consumers are making more purchases prior to the move compared to after moving. Of movers who did/anticipate purchasing items within the first 12 months of moving, 64% purchased items prior to moving.
  • The top products purchased prior to moving include solar (54%), automobile repair/maintenance (52%), home improvement & repair supplies (48%), windows (47%), and fitness products or gym membership (46%).
  • The top services that movers changed provides for prior to moving include solar installation (52%), financial services/banking (47%), and home warranty (44%).
  • More than two in five movers (46%) say they use online research to research businesses and items they may purchase/purchase from. 

We also share tips and advice on how brands should adjust their marketing efforts based on the study findings to better engage movers before, during, and after their move.

Related Post: What is New Mover Marketing?

Download the 2021 New Mover Trends Report

Download the free 2021 New Mover Trends Report from Porch and V12 and explore the state of today’s new movers and uncover valuable opportunities to reach a lucrative audience of consumers who are actively spending.

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