In today’s digital economy, consumers are in control and engage with brands across multiple touchpoints as they go along the journey to purchase. From awareness to purchase, brands must anticipate a consumer’s moves and position themselves to provide personalized and relevant experiences along each step of the way.
In this webinar, V12 discusses 5 steps to optimizing the consumer journey so you can provide better experiences and gain higher conversions.
SPECIFIC TOPICS INCLUDE:
- How to use data and technology to develop customer profiles in order to provide personalized experiences
- How to use purchase intent to provide more relevant interactions
- Why you need to automate interactions and how to create unique, automated workflows
Interested in more great marketing resources? Download V12’s email marketing success kit – full of blogs, articles, webinars and resources to help you learn the latest trends and best practices to boost your email marketing success.
Are you ready to speak with a team member now? Click here to learn more.