Basing decisions on data analysis is key to successful, data-driven marketing. Data analytics tells us who are most profitable customers are, how to boost acquisition, how to engage consumers across channels, and much more. Rather than hiring a team of data scientists, many brands are turning to self-service analytics and reporting – often available through a Customer Data Platform.
In this 30-minute webinar, V12 explores how brands are using CDPs to perform data analytics, segmentation, executive-level reporting, and much more, all with the click of a button.
SPECIFIC TOPICS INCLUDE:
- How to visualize your audience and identify profitable or underperforming segments
- How to organize your customers and prospects into groups and categories to find hidden, untapped opportunities
- An overview of the different types of charts that can be used including graphs, pivot tables, VENN diagrams and maps
- A short demo of how to use V12’s Customer Data Platform to create a range of self-service analytics and reports on the fly